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OWNR OPS

1.5k members • Free

5 contributions to OWNR OPS
Saturated Market
Is anyone in here working in an over saturated market for forestry mulching? Our company has a high flow skid steer now and we hire forestry mulchers to clear the land we buy to resell. The market here in Knoxville TN is pretty saturated. Trying to decided if we should make the investment in a mulcher and add it to what we do now. It looks like most of the guys here don’t really have a good marketing strategy. Any thoughts? Any opinion is appreciated.
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The spirit to set out and try that you guys have is awesome.
I really like the way all of you are working diligently to take care of customers and make new relationships with new ones. A few of Austin’s videos caught my attention and now I am here to learn internet marketing and the techy sales software that is out there to track your lead and sales data. Our family works in real estate investment. Buying, hold the land, some of it building houses on, some of it resell without building. In the past we have hired forestry mulchers. I am also here to get some advise on deciding whether adding forestry mulching as a service makes sense before we jump in. It does fit with what we do now in the sense that the land management could be mostly or all in house. We don’t hire enough forestry mulching on our own properties to justify a mulching head although we do own a 333g high flow machine so adding a head could be halfway justified. We are in Knoxville TN, and here there a quit a few land clearing/excavation services. A 2 of those specialize in forestry mulching and seem to have a decent website and may run some adds, but it seems the rely mostly on Google local service searches. There are a lot of what looks like owner operators who have smaller machines some are newer looking and some not. These guys seem to only put up FB Marketplace adds against Marketplace policy. The adds will read forestry mulcher $200 or something like that. My question biggest question is that even though there a lot of guys with a skid steer and mulching head, who don’t seem to have a sustainable marketing strategy with a good constant source of lead generation or quick response times when called, is it possible to simple out market them and acquire 15 -20 full days a month worth of jobs? I am not sure they are even thinking of this or maybe just have the mind set of “I just want to run the mulcher.” I’m mean, I get it, it is a fun thing to do and very therapeutic in some ways. Definitely easier to just think about one thing. I would really like to hear anyone who has some thoughts on this. Especially, someone who started a land clearing/mulching business in an area where there are plenty of owner operator mulchers who mostly rely on some business cards and some contractors and really cheap prices to keep them busy, which could be keeping them from growing and making it into a sustainable business for years to come without wearing out their machine and not having much money saved. Thank you upfront for any feedback back. God bless you guys in the name of our Lord Jesus. He is big enough to bless us all.
Pipeline too full? (looking for opinions)
So this season is going gang busters. I now have over $100k of jobs on the books and my schedule is full almost to the end of June. Today I did another 10 estimate appointments, have another 10 next Friday, another 6 the Friday after that and another 10 leads I'm still chasing down and more coming in each day! For all of today's estimates I had to tell them I was booking new jobs in June. I booked 8 of those jobs with the other 2 being strong maybes. When I told each of them that my first available dates were in June they were all a little shocked but were already sold on the work so it wasn't a deal killer. Here's my dilemma; when I do next week's estimates I'll be telling some of them that I'm booking new jobs in *JULY* which is 3+ months away. In the past I've observed that jobs booked out too far are subject to more cancellations when the time gets closer to the job date. I'm considering pausing my ads for a bit (or maybe reducing the daily spend from $50 down to $10 or something?) So, has anyone else run into this problem? Am I crazy to think about pausing/slowing the ads down for 4-6 weeks? Any other suggestions/opinions? Before you suggest it, I'm just not at a place where I feel like I could or even want to find/train/equip other employees. Being the boss that just drives ads & estimates is a future goal but not yet.
0 likes • 2d
@William Swingle The amount of brand awareness you are getting from that much advertising is really valuable. You should keep your add spending where it is and keep pricing where it is if it your profit is where it needs to be and see if you can find another company who could do some of it. See if the leads keep coming and you keep closing them. Test the increase by subbing it out and then buy another machine. I don't know what part of the country that you are in and the terrain, but if you are in the mountains where there is a lot of steep terrain, there are remote control machines that handle steeper terrain than a skid steer that might help you with the increased work load and and great sales tool that most other companies wont have, which would be the ability to mulch steep terrain. I hope that helps. God bless in Jesus' name
0 likes • 2d
Respectfully, raising prices too high could leave a bad taste. Lowering your add spending will not get your brand out there as much. Are your profits where you where you want them with your current pricing? I suggest 1 of 2 things depending on the size you want your company to be. (1. Larger company more machines and operators)- Sub out some of the work long enough to make you feel better about another machine and an operator. Then go for it. (2. Keep it the same size)- Keep yours adds going to keep your brand awareness up. Keep your prices the same or maybe slightly increase, but for the customers who want to wait the 3 months require a non refundable deposit that you are ok with, and if they back out move a job another job that is 2 or 3 months out in to it's place so you don't have to move all the other jobs too. Either way I see big value in keeping you add spend up to keep your brand awareness up there. Hope this helps God Bless in Jesus' name
Process wins!
Just wanted to share what following the process looks like! If people in here are on the fence about making this their full time job, I made the jump in early March to go full time into this. We had our first baby in October and my wife was very skeptical/nervous, dare I say excited, about the whole idea of me quitting. I have been bouncing between jobs about every 8-10 months, and this last job was 90k salary with killer benefits, but I was battling depression, low energy, and just wasn’t myself. I sat down with my wife, showed her my plan, and I went all in. In Austin’s starter scorecard I had a goal of my first 3 months going 10, 20, 30k in revenue. Currently, around 3 weeks into April I will hit 60k in revenue, which is 6 weeks ahead of my plan. Long story short, it works. I look in this group every day for motivation and I see some great people doing amazing things. Asking questions. Taking feedback. Moving forward. Generating results. @Austin Gray ’s community here is fantastic, and I can’t help but feel thankful and alive this Easter weekend! I feel that we are all hard nosed, hard working individuals, and I pray that we all find peace, success and something to pour our work ethic into! Big things coming in 2026 for this group!
1 like • 2d
That is fantastic JT, how much money did you spend a month on adds, if you don't mind sharing that. I understand if you don't want to say. I am glad you found a rewarding way to put your heart into work. May God bless you and your family brother, in our Lord and Savior Jesus' name.
$24k in First 2.5 Weeks of operation!
Hi All! Just wanted to update and wrap up my long saga on here for everyone. I know it's a lot to read through, but if you're in the position I was a few months ago, wondering if this is all possible, I hope you can find a little motivation in this to give it a try. - April 10th I took possession of my new CAT 275xe. I finally got out of the dealer at around Noon and drove straight to my first job. Risky not having ran it before, but you gotta learn somehow! - spent almost every week day in the machine on jobs up until today trying to get caught up on all the work I booked before even having the machine (thanks to facebook ads) - have just a couple jobs left with paid deposits, finally seeing the light at the end of the tunnel. - grabbed some good before/after pics and vids to start creating new content for updating socials and new ads - 5 5-Star Reviews achieved on new Google Business Profile and counting Since April 10th, I have completed and received payment on $23,875 worth of work with an average job ticket of $3,410. The rest of this week and next week will be spent finishing up the final 2 jobs with deposits which will be for $9,875 worth of work. I hope someone gets a little value out of all this to see what is possible. A month ago, I was working a $90k a year W2 behind a computer all day. Miserable. Now, I'm in woods all day tearing things up and enjoying life so much more and making a great living. While I don't plan to run this wide open all the time, it is nice to see what is possible if you truly wanted to grind away and make hay when you can. Just don't get burned out! I am posting before/after vids of one of my favorite jobs I completed on a random Tuesday, and the rewarding joy you can bring with this work. I did this job for a couple who had inherited this property from a passing parent. They wanted to build their retirement home on this property. Both husband and wife were in tears after seeing the finished property (in a good way!) He said "I haven't been able to walk this property like this since I was a 6 year old boy. If it was Friday, I'd pack the kids and tent up and we'd camp out here all weekend."
$24k in First 2.5 Weeks of operation!
1 like • 2d
Hello Mr. Steiner, I really like your spirit. You've got a lot of stuff, sir. I bet it feels great to just take that step and go. I am looking forward to see what is next. let us know.
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Jason Scholze
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1point to level up
@jason-scholze-3615
We work as a land investment business buying and reselling land and building houses on some of it. Adding forestry mulching as a service fits.

Active 11h ago
Joined Jun 1, 2026
Knoxville TN
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