This seems really confusing to me - is the light for house parties, or event spaces? Bands or lighting techs? Musicians? There's a lot of messaging there, it's really unclear, and as someone who's been in the musician / entertainment space - there are many products that are competing for what is a relatively small market. This might be a rather boring example, but effective: https://www.youtube.com/watch?v=Q1LE4p2fGNU The product spotlight type video is a great way to communicate what your product is, and then smaller videos showing it in action in various situations can point back to that showcase. In my opinion anyway!

@Dominik Ostrowski Hi Dominik - Ok, now I've explored your site, and seen your comparison table of your product compared to your competitors product, I now understand what the device is. I think the answers you are looking for, are going to be in the experiences of the users of your competitions products. I think that you may be someone who's a genius inventor but not a genius marketer - I mean, I've had to try pretty hard to understand your product and what I have understood are it's key selling points, which I believe are: Completely wireless and rechargable LED lighting fixture DMX control over XLR, USB or Wireless Full Wireless DMX Bridge Recharge easily with USB in 3 hours for up to 6 hours constant usage Super bright, up to 11,500 lux Interchangable lenses from spot to atmospheric So firstly, if that list is accurate - put it on your website, so people can understand it more easily! It strikes me that perhaps you need to find a marketer to join your team to help understand who and why are people buying your competitors products, and how and why would someone choose your products over one from an established, trusted brand. These things aren't insurmountable, but, an effective marketer will start with the premise of: what are customers ready to spend money on that we can service and profit from? Rather than what can we do that customers might buy?

Just to add; that this post prompted me to look at the lessons again (I hadn't really looked at them from the time I had joined), and there is some good bits on there, but there's lots of great stuff out there and it's not monetised in such a direct way.

Wow, please tell me more! One of my businesses is a coffee roastery, and many of my customers have asked me about doing a tasting session, which I think is a great idea - just a lot of work to set up! Where are you based?

@Tracy Gilchrist shame it's so far from me, but if you ever do an evening in Ipswich or Colchester, I'd love to attend. Any recommendations for a bargain white wine at Waitrose? My friend and I are into viognier and sancerre at the moment as well as cremant. If you love coffee, let me know and I can give you some suggestions.

Interested to hear your thoughts once you've tested it. I tried out "Marblism" this week, hiring AI employees - one of which being a social media manager - which was only slightly better than a dog turd. Awful. One thing I was impressed with tho, was the AI call answerer - very impressed actually. Seriously, why isn't every doctors surgery using this tech?! I trained it with my coffee busienss, and it was good to talk to, it learned my products, had interesting things to say, could recommend products based on tasting profiles etc and the conversation wasn't tiresome. Yes, it was an american accent bot, and yes, it was clearly AI, but, it wasn't a useless robot and after just half an hour training it, I was completely blown away by it. However, I don't need it for my business, so I got a refund, because, I was only interested in the social media management.

35 meetings in a week?! Gosh! One question...Why?!