Great point. š Social media is fantastic for being discovered, but email is where deeper relationships are built. When people invite you into their inbox, it's an opportunity to provide value, share insights, and stay connected beyond the algorithms. That's why I believe every entrepreneur should focus on building genuine relationships, not just followers. The businesses that last are usually the ones that nurture trust consistently over time. My mentor taught me to send a newsletter a week because, if you are treating your list as your friends, you talk to your friends at least once a week. Also, the open rate on emails is way down now, so a lot of them will not even see it. From that point, mailing 4 times a month gives you a better chance of being seen by your list.