“The Simpsons” method copywriters are using to make money.
“The Simpsons” method copywriters are using to make money. It sounds crazy, but you’ve probably seen it already lol… Remember that time, The Simpsons predicted the Apple Watch? Trump becoming president? Even a global pandemic? “Yea Tyson, it’s crazy… but what does that have to do with copywriting?” Well, this skill of predicting the future is what smart copywriters have nailed. Why? Because clients want you to be like The Simpsons. (And no, I don’t mean being yellow, drunk, and full of donuts.) They want you to predict the future. To tell them what results your copy will create. To say: “This will improve ABC by XYZ amount.” “This will make people click.” “This will drive more leads.” You might be thinking, “But Tyson, I haven’t worked with any clients yet…” Don’t worry, you can still start getting into the habit of thinking like this. Here’s how: ✅ Offer to test things in your outreach. ✅ Follow up and measure what happened. ✅ Make small predictions. When you treat copy like an experiment, and show that you’re thinking in outcomes… … It builds an insane amount of trust between you and the client. And at the end of the day, more trust = more money for you. Tyson 4D