I am the sum total of everything I have done to myself.

Have you ever told somebody your coaching price... And immediately felt the need to explain WHY it costs that much? "It's $3,000, but you get 12 sessions..." "And there's a whole training programme included..." "And you can message me between calls..." "Oh, and I'll throw in a couple of bonus sessions too!" Before you know it, you're practically offering to walk their dog and do their weekly shopping. 😂 And the funny thing is... They haven't even said it's too expensive yet! I've seen this happen with so many coaches over the years. They're brilliant at helping people. They genuinely care about their clients. But when it comes to asking somebody to invest $1,500, $3,000 or $5,000... Their confidence suddenly disappears. And I think a big part of the problem is that they're trying to justify their prices with the WRONG things. The number of sessions. The amount of training. How much access somebody gets. Rather than the actual transformation they're capable of creating. Because think about it... If somebody comes to you with a problem they've been struggling with for 10 years... And you help them understand what's REALLY driving it... You uncover a belief that's been controlling their behaviour... You help them break a pattern that's affected their relationships, confidence or career... And they start making changes they've never been able to make before... Do you really think they're going to measure the value of that by how many Zoom calls they had? Of course not. They're going to measure it by what's different in their life. And that's what I want more coaches to understand. Your confidence in charging premium prices shouldn't come from how much stuff you include. It should come from knowing you have the skills to help people create meaningful change. And that confidence isn't something you can simply talk yourself into. You develop it. You practise. You learn how to recognise the patterns underneath people's problems. You learn how to ask the questions that uncover what's really going on.

Hey Ed, I've not received a reationship link. Where shoudl I be looking for it?

Great swap with Jan yesterday. I have not eaten a Snickers since! Therefore no guilty feelings today. What a load of my shoulders/waist!

As coaches, we spend so much of our time helping other people. Helping them recognise their patterns... Challenge their beliefs... Let go of the past... And create healthier relationships. But here's a question I want you to think about... Are you doing the same work on yourself? Because it's one thing to understand why people behave the way they do. It's another to recognise those same behaviours in yourself and actually change them. The resentment you're still carrying. The triggers that keep showing up. The relationship patterns you know aren't serving you, but somehow keep repeating. How can we truly help others create lasting change if we're not willing to do that work ourselves? That's something I spoke about in yesterday's masterclass. And it's why I'm opening up my next live 12-week Relationship You Deserve training, starting Thursday 29th October. You'll have the opportunity to work with me, address your own patterns and experience the same methodology we use to create lasting change in others. I've also put together a special offer that includes weekly one-to-one coaching time with me for less than £20 per session. If you missed yesterday's masterclass, you can catch the replay below. Watch Yesterday's Masterclass Replay Here And if you're ready to do the work yourself, join me for my live 12-week Relationship You Deserve training, starting Thursday 29th October at 6pm UK / 1pm EST. Over the 12 weeks, we'll work together to: - Break the relationship patterns that keep repeating. - Let go of past hurt, resentment and emotional triggers. - Improve communication and build healthier relationships. - Strengthen your confidence, self-belief and emotional resilience. See the Special Offer & Join Me for 12 Weeks Here Because sometimes the most important person you'll ever coach is yourself.