We're losing brilliant coaches. Not because they're bad at coaching. Because they're broke. The cycle is always the same. Certification teaches you to be excellent at your craft. Gives you sod all about running a business. So coaches come out skilled at helping people and completely unprepared to actually get any. Then the marketing agency appears. "We have a system." Cost: $15,000. The tactics don't work. High-volume spam that feels disgusting, outdated methods from 2019, or just lies. But surely the NEXT one will be different? Different guru, same promises. Another $15,000 for cold DMs and sales calls that make you feel like you're selling timeshares in Benidorm. After $30,000, you get two options. Figure it out yourself if you've still got money left. Or go back to a proper job. This happens to thousands of coaches. Talented people who could genuinely help others. Taken out by programs selling hope instead of anything resembling a system. Two things bother me. First - we need more coaches, not fewer. The world's more psychologically complex than ever. People need help. We're losing good ones because they can't afford another $15,000 gamble. Second - there's a better way. No hours on sales calls, fake DM conversations or becoming someone you're not. Build real relationships. Share what you know. Make offers to people who trust you. Client acquisition isn't complicated. It's just not what the $15,000 programs are selling.