The first few weeks were savage. I kept checking my inbox obsessively. Wondering if anyone was actually reading this stuff. Second-guessing whether being myself was enough. Then things started happening. I launched a paid webinar. Two sales. Both completely new customers who'd found me through the emails. Did another webinar. Eight new people showed up. Made more sales in between to people joining my paid community before I closed it to new members again. One of those email subscribers became a 1:1 coaching client. Revenue without spending all day in the DMs. What surprised me most was how amazing it felt to write emails in my own voice about my own experiences. Writing as myself. Sounding like me. Sharing what was actually happening as I was building. My lived experience. Struggles, wins, doubts. People could follow it. Apply it. It was happening in real time. That's what The Known Coach is built on. Your experience and insights turned into email and content while you build your email list through simple LinkedIn outreach. Performing someone else's version doesn't work. So don’t waste your time trying.

We're losing brilliant coaches. Not because they're bad at coaching. Because they're broke. The cycle is always the same. Certification teaches you to be excellent at your craft. Gives you sod all about running a business. So coaches come out skilled at helping people and completely unprepared to actually get any. Then the marketing agency appears. "We have a system." Cost: $15,000. The tactics don't work. High-volume spam that feels disgusting, outdated methods from 2019, or just lies. But surely the NEXT one will be different? Different guru, same promises. Another $15,000 for cold DMs and sales calls that make you feel like you're selling timeshares in Benidorm. After $30,000, you get two options. Figure it out yourself if you've still got money left. Or go back to a proper job. This happens to thousands of coaches. Talented people who could genuinely help others. Taken out by programs selling hope instead of anything resembling a system. Two things bother me. First - we need more coaches, not fewer. The world's more psychologically complex than ever. People need help. We're losing good ones because they can't afford another $15,000 gamble. Second - there's a better way. No hours on sales calls, fake DM conversations or becoming someone you're not. Build real relationships. Share what you know. Make offers to people who trust you. Client acquisition isn't complicated. It's just not what the $15,000 programs are selling.

Hey guys, I just wanted to give a quick update because I know there's not a great deal going on in here right now. But I'm really excited to create this community where coaches and creators can hang out, share what's working, and grow their presence. I've got so many cool things lined up for you: Every week, I'll do a Friday live Q&A (only you guys will get the Riverside link), so you can ask questions, and anybody else will just watch along from the outside. I'm going to share some resources; I'll put some stuff in the classroom, and I'm just about to share my marketing strategy for 2026. I will send it to you on your email if you opted into that when you signed up. If you didn't opt in and you want it, drop your email address below, and I will get you added to it. Excited for what we're creating here! If you know anyone who might want to be part of this, send them the link. Jack.

I stopped selling. Most coaches think you need to chase people to make money - book more calls, follow up harder, be persistent. I thought that too for a while. Then I realised chasing pushes them away. It screams "I need you more than you need me" and people can feel that desperation through the screen. I was running two systems in January. Outreach into sales calls. Content building my email list. Both worked. Then I realised something. The system - LinkedIn outreach building list, daily content, emails - brought clients without me chasing them onto calls. So I dropped calls entirely. More clients since. Because I stopped splitting my attention like a moron between two approaches. And because I proved the system works by using it right now. Sales calls are linear work. Every month resets to zero. Stop chasing, stop getting clients. This compounds instead. Your list grows. People come to you. You're in the high status position of being willing to help rather than desperate to. The foundation takes time upfront. If you're booking calls and following up, you feel like you're doing something. Admitting you can't force timing means accepting you're not in charge of when clients show up. That's uncomfortable. But it's also what makes this work.

We all love a bit of rough. Especially when everything else is polished AI slop. My scripted videos get nothing. Maybe a "great insight" comment from ChatGPT. The rough webinar clips I just cut and post get me conversations. I keep noticing this. Then ignoring it like an idiot. Still catch myself wanting to polish everything. Make it more "professional." Bollocks to that. AI writes perfectly now. Every coach can get frameworks from ChatGPT. The internet's drowning in identical content. Your rough edges make you irreplaceable. Most coaches outsource their thinking - asking AI what to post instead of sharing what they actually noticed. Use AI to scale the distribution of your thinking, not replace it. You build the muscle for insights. AI handles repurposing. The more you're properly yourself, the more you attract the right people and filter out the wrong ones. Better clients. Business that feels like yours. Your IP is your personal experience. Nobody can copy that.