For those of you posting on the weekly accountability checkin or doing your own accountability post you have been added to the accountability bonuses course and the 1st bonus has been added. You will find the course in the classroom area.

I'm sorry but I have to move the monthly training again. It will happen tomorrow evening at 6pm EDT. I'm sick and have to make a road trip to Michigan later today & I won't be back in time to do the training. My sincerest apologies

Post you 3 weekly goals in the smart format… These should you 3 high priority tasks... Don’t forget to report on last week's goal results… If you didn’t meet your goals, reflect a bit about why you missed the mark. Share your reflection if you’d like to do so.

I think I need to go through my email subs and clean them up. ... too much noise comes through during the day..... mostly sales.... from Gurus....

Most agency owners treat bonuses like sprinkles on a cupcake, a little something extra to make the offer look sweeter. That's the wrong mental model entirely. Bonuses aren't decoration. They're surgical instruments. Each one should be designed to remove a specific objection that lives in your prospect's head. When you build your bonus stack with that lens, you stop hoping the prospect says yes and start engineering the yes from the moment they land on your proposal. Let me break down exactly how to do this. The Core Principle: Every Bonus Has One Job Before you add a single bonus to an offer, you need to know what objection it's killing. Not "adding value" it's killing an objection. There's a difference. Adding value is vague. Killing an objection is precise. Here's the question to ask for every bonus you consider including: "What specific fear, hesitation, or doubt does this eliminate?" If you can't answer that in one sentence, the bonus doesn't belong in the stack. Either sharpen it until it has a clear job, or cut it. The reason this matters: prospects rarely tell you their real objections. They say "let me think about it" when they actually mean "I'm scared I'll pay you and nothing will happen." They say "the timing isn't right" when they actually mean "I don't trust that you'll deliver fast enough to matter." Your bonus stack has to address the unspoken fears, not just the surface-level hesitation. The 5 Universal Objections in Agency Sales Almost every lost deal in a digital marketing agency comes down to one of these five objections: 1. "This will take too long to see results." 2. "I'm worried I'll be locked into something that doesn't work." 3. "I don't know if your team will actually understand my business." 4. "I've been burned before and I don't trust agencies." 5. "I'm not sure I can manage this on top of everything else I'm doing." Write these down. Now, your job is to design or repurpose assets you already have into bonuses that directly speak to each one. You don't need to solve all five for every offer, you need to identify which two or three are most common for your specific avatar, and build your stack around those.