Alright, DE fam. Grab your coffee. This one's long because I want you to end the hour with a finished list on your screen, not a plan to build one someday. 𝐓𝐨𝐝𝐚𝐲'𝐬 𝐭𝐚𝐜𝐭𝐢𝐜: 50 qualified local businesses, pulled from Google Maps and public directories, in one 60-minute sitting, with a visible gap written next to every single name. Right now your pipeline is a feeling. By tomorrow morning it can be a spreadsheet with 50 rows in it. Let's fix that. 𝗙𝗶𝗿𝘀𝘁, 𝗟𝗲𝘁'𝘀 𝗞𝗶𝗹𝗹 𝗮 𝗕𝗮𝗱 𝗔𝘀𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻 Here's the version almost everybody is running right now: You open your AI of choice. You type "give me 50 plumbers in Fort Wayne with phone numbers, emails, and websites." You get a clean table in nine seconds. It's fiction. Not all of it. That's what makes it dangerous. The model has seen a million business listings, so it knows what one looks like. It knows Midwest plumbers get named things like "Hoosier Plumbing & Drain." It knows the area code. It knows websites end in .com. So it hands you a list that looks right and is partly invented. A language model produces the most likely next words. It does not automatically go look anything up. Unless it's running a live search and showing you the source, it is writing a list, not retrieving one. Two different activities, identical-looking spreadsheets. And here's the thing: you don't find out until you're on the phone. You call row 7 and the number rings a dentist. You email row 22 and it bounces. You pull up row 31 and the business closed three years ago. Worse, you reference "your Google reviews" on a live call and the business has none, because you trusted a column the model filled in for you. That last one doesn't cost you a minute. It costs you the deal. Say 18 of the 50 rows are wrong, and you spend three minutes each finding that out. That's 54 minutes auditing a list you generated in nine seconds, and you still don't have 50 real businesses. You have 32 and a bad mood. Here's the blunt truth. AI is excellent at the thinking part of prospecting and terrible at the sourcing part. Let it write your opener. Let it sort your gaps. Never let it tell you who exists without testing and reviewing.

Post your 3 weekly goals in the smart format… These should your 3 high priority tasks... Don’t forget to report on last week's goal results… If you didn’t meet your goals, reflect a bit about why you missed the mark. Share your reflection if you’d like to do so. People who post to this weekly pinned thread 3 times get access to the accountability bonuses

Communication Styles and Personal History - The discussion begins with an observation regarding the difference in demeanor when speaking at business events versus church settings, noting that the latter appears more like a family environment (00:00:21) - The difference in presentation style is attributed to a deep passion for teaching the Bible, which is described as a preferred subject over business (00:01:12) - The perceived difference in energy may also be due to having fewer opportunities to speak in church settings compared to business conferences, leading to pent-up excitement (00:01:33) - While biblical principles are often integrated into business presentations, speaking to an audience that shares a common foundation in the Bible creates a unique atmosphere (00:01:55) - An attendee recounts meeting at a conference two years prior, an experience that influenced their decision to relocate to Tampa (00:02:12) - During that initial meeting, a request was made for prayer over the attendee's business, which was fulfilled in an elevator at the Marriott Water Street hotel following a Mastery Live event (00:03:06) Business Strategy and Goal Setting - When asked if the current state of business and life was envisioned through practices like manifestation or vision boards, the response is that those specific methods were not utilized (00:03:29) - The use of manifestation and vision boards is characterized as a waste of time (00:03:43) - Whether certain activities are a waste of time is subjective and depends on the individual (00:03:56) - Claims of universal answers are generally considered untrustworthy, as personal experiences and what works for one person may not apply to another (00:04:05) - The current state of one's life may be impossible to envision or comprehend when first starting out (00:04:32) - Progress is often made by following available guidance, which in turn reveals further direction (00:04:40) - Focus can be maintained by establishing objectives where inputs are measurable and outcomes are predictable (00:05:25) - A specific example of a measurable input is creating a low-cost offer, such as a $147 product, which resulted in $5,900 in sales within 45 minutes in 2001 (00:06:01) - For several years, conducting one or two events per month with a $497 offer consistently generated between $10,000 and $20,000 per weekend (00:06:41) - Having a simple, measurable input that produces a predictable output makes it easier to maintain focus, especially when compared to previous employment earnings of $30,000 per year (00:06:57) - While money is a factor, it is not the primary motivator, and acknowledging the importance of money is considered more honest than claiming it does not matter (00:07:36) - Maintaining focus did not involve using calendars, writing things down, or having someone else provide instructions (00:07:51) - Spiritual practices, such as prayer and studying the word, were utilized alongside the strategy of consistently applying methods that were proven to work (00:08:01)

It’s Sunday. The laptop can wait, the emails aren’t going anywhere, and nobody needs another productivity hack today. Let’s take a breather and talk about something other than business for a change. What’s your ideal way to spend a lazy Sunday? Sleeping in? Watching movies? Getting outside? Hobbies? Doing absolutely nothing and feeling zero guilt about it? Let’s hear it in the comments. No business talk required!

Every superhero needs a supervillain. And if you run an agency, you already know yours. It’s time to create the ultimate enemy of agency owners! MEET THE ROGUES’ GALLERY: Captain Scope Creep Turns every $500 project into a $5,000 headache. His catchphrase? “While you’re in there, could you just…” The Ghost Client Disappears when it’s time to approve the project, answer an email, or pay an invoice. His superpower? Vanishing the second you need him. The Procrastination Wizard Can turn a 10-minute task into a 6-week project. Has 47 unfinished courses and is currently researching the best productivity app. The Algorithm Assassin Destroys your reach every time you figure out what works. The Shiny Object Bandit Steals your attention and leaves you with 37 unfinished business ideas, 12 unused tools, and absolutely no new clients. The Discount Destroyer Convinces you to slash your prices before the prospect has even objected. NOW IT’S YOUR TURN! Create your own agency supervillain! Tell us: 1. What’s their name? 2. What’s their evil superpower? 3. What’s their signature catchphrase? Your turn. Let’s see what monsters we’re dealing with around here.