📱 Choosing the Right QR Code for the Situation Matters Not all QR codes are created equal. If you're meeting someone one-on-one at a networking event, coffee shop, meetup, or in-person conversation, a branded Logo QR Code is often the perfect choice. Your logo grabs attention, reinforces your brand, and creates a more memorable first impression. But what if you're promoting your community at a larger event? My friend @Nick Nebelsky is headed to a World Cup game, and if you've ever met Nick, you know he's a master promoter. He understands that when you're surrounded by thousands of people, visibility and simplicity matter. That's why a large, traditional black-and-white QR code is often the better choice for crowded environments. Why? Because high-contrast black-and-white QR codes are generally easier to scan from greater distances. The farther away your audience is, the more important scan reliability becomes. A simple rule: ✅ Close-range sharing = Logo QR Code ✅ Large crowds or long-distance scanning = Traditional Black & White QR Code The goal isn't just to look good. The goal is to make it as easy as possible for people to connect with your community, profile, or offer. Every extra bit of friction reduces the chances of someone taking action. 📸 Speaking of large-event QR codes... The image of Nick is AI generated, but it will work if you scan it from your desktop. Take a scan and see where it leads. 👀 Don't spoil it for everyone else—drop a comment with your first impression after you land there.👇

Realized I never fully introduced you to your new best friend! I'm James PM Gaffney. I've spent 30+ years in the creative industry to great (and not so great) success. For the past 10 years, I've cultivated a bit of a cult following as Uncle Jimbo™ - thrilling online audiences with my inability to adhere to terms of service or societal norms and my unending ability to break things through cunning stunts of design. Websites, logos, brochures, yeah yeah yeah. I also build strange things, including a system (The Gamhain Eiercode) of mapping every human emotional state, a website of websites of all the products you never knew existed and would certainly never need or use and all sorts of other bits n' bobs that you wouldn't necessarily expect from an aging acid casualty. I've known Jeff longer than I've known most of my children. Let's just say that when we started working together, he had the hair of a young Raymond Massey. He's a good dude, and he's letting me expose myself (NOT LIKE THAT) to the good folks he's assembled in this group. For every good idea Jeff has, I come behind him and try to make it into something that serves my specific manias. You should have heard what I wanted to do with the bobbleheads. I digress... Here's my links - feel free to visit them so I can retarget you with REALLY inappropriate ads later. https://jamespmgaffney.com - my eponymous site. Mostly dedicated to branding. https://bluedozendesign.com - my agency since 1999. https://bizdick.com - a bunch of links to a bunch of other stuff I do. https://gamhaineiercode.com - the answer to every question you never even knew you wanted to ask. Thanks again to Jeff. Thanks to you for reading (you did read this, right?) and I truly look forward to meeting some of you and learning a thing or two from each other.

Recently, Skool featured Bio Builders in one of its Boost ads. At first, I was excited. Then I looked at the card. What did people see? 📱 A smartphone 📱 A QR code 🙂 My face What didn't they see? ❌ What the community is about ❌ Who it's for ❌ Why they should join If a complete stranger saw that card for 3 seconds, they would have no idea whether Bio Builders was about QR codes, digital business cards, websites, marketing, or something else entirely. That got me thinking... Many of us treat our community card like branding. But when your community appears in: - Skool Boost ads - Recommendations - Referral links - Shared posts - Search results ...that card becomes part of your conversion process. More than 50% of my traffic comes from referrals. Those visitors need to immediately understand why they're here. So I redesigned my card around two simple questions: Who is this for? 👉 For Skoolers & Affiliates What's the outcome? 👉 More Members & Commissions The lesson? Don't just make your community card look good. Make sure it answers: "Why should I click?" Have you looked at your community card lately through the eyes of a complete stranger? Drop a screenshot below. I'd love to see what you're using. 👇

So I have an idea. The more you get to know me (I'm Jeff's designer buddy), the more you'll realize that I have a tendency to misuse any tool that's placed in front of me. This is one in a long line of those ideas. Good? Bad? Illegal? WHO KNOWS? Anyway... I had the idea of printing business cards like this and leaving them around pet stores, dog parks, community bulletin boards, Walmart's dog food aisle, next to the absurdly expensive refrigerated dog hamburgers, etc. You'll notice there's no indication of who the card comes from. That's intentional. My goal isn't to build a Skool community of my own. I've done that before, and I have stories. My goal is affiliate commissions. If I can send people to courses and communities that help them while I collect a commission without having to run a community myself, that sounds suspiciously close to Jimbo's Dream™. But it raises a few questions: 1. Is something like this even allowed under Skool's terms? 2. If you owned a group and somebody joined because they found one of these cards, would that bother you? 3. Would you do something like this yourself, or is everybody here focused on building their own communities? Jeff told me I should post more, so I'm posting more. Whether he likes what I post is a separate matter entirely. I've known the guy for more than 20 years and I'm still convinced he spends most of his time shaking his head at me. Thanks for reading. Sorry you're all going to get to know more of me.

Your phone is one of the most-used tools in your business. What's currently on your lock screen or home screen? • Family photo? • Favorite quote? • Your business logo? • A community QR code? • Something else? Drop a screenshot below (if you're comfortable sharing it) and tell us what it means to you. 👇