A while back I became friends with someone who was doing about a million a month in revenue. One day he showed me his bank account. He had close to eight figures sitting there in cash, completely liquid. I thought seeing a number like that would light a fire under me. Instead it did something I wasn't expecting. It forced me to confront the actual reason he was that rich and I wasn't. And it had almost nothing to do with how smart either of us was. Let me explain what I mean. He was the first person I'd ever been close to who was operating at that level, so I walked in assuming he was playing some game I couldn't even see yet. I figured I'd sit across from him and feel completely out of my depth. That's not what happened at all. The more time I spent around him, the more obvious it became that he wasn't any smarter than me. The gap in our bank accounts was enormous, but the gap in what we actually knew was tiny. I'd ask him how he scaled, what his next move was, what I was missing. And nine times out of ten, his answer was something I already knew. He wasn't hiding some secret strategy. There was no clever tactic I'd never come across. He was just doing all the obvious stuff at a much bigger scale, and he was betting far more aggressively than I ever was. That was the entire difference between us. It came down to risk, and how fast he was willing to take it. In the early days of my agency, a perfect example of how not taking enough risk was holding me back is that It took me almost two years to commit to running paid ads to scale my agency. I knew the whole time that it was the right move. I'd heard it said a hundred times. I just wasn't willing to take the risk, so I sat at 20 to 25k a month, stagnant, telling myself I was being smart and disciplined about it. Then I finally pulled the trigger and launched. I scaled to a seven figure run rate in three to four months. It was the same me, with the same brain, sitting on the exact same knowledge I'd had that entire time.

Wanted to give a big shout out to @James Hirsch one of our inner circle members who recently cracked $40K/m! Not only that he signed 15 new clients in a single month. Not a bad way to kick off the year 💪 He did it by following the foundations of the one many agency model to a T. 1) A clearly defined niche 2) A productised service around solving one clear problem for that niche (getting more leads / appts) 3) Not overcomplicating the deliverables. Just offer paid ads for lead gen + lead nurturing systems. 4) Run your own paid ads to get clients at scale. Most of the guys I'm working with are able to get clients in the door for $400 - $600 tops. Even if you sold a $1k/m retainer on a 3 month contract you are get 6-7X every dollar you put into paid ads. Thats not evening considering the ROI on all the clients that stay for 1-2 years. Thats not even considering selling more expensive retainers. If you aren't getting clients through paid ads right now drop a comment below and tell me why. Why haven't you tried it yet, what do you need help with? I'm here to help 📊

Our growing Trade / Home improvement marketing agency is searching for a proficient Media Buyer. We'd love to hear from you if you: 1️⃣ Enjoy using social media advertising to help Trade & Home improvement professionals increase listings and seller leads 🏠📲 2️⃣ Stay updated with the newest trends in messenger marketing and enjoy innovating our lead generation techniques 📩🔍 3️⃣ Are passionate about your work and love what you do ❤️🎯 4️⃣ Have hands-on experience in the Trade sector with case studies showcasing past results 🏘️📊 5️⃣ Have prior experience in the Home Improvement or a related lead gen niche 🏢📈 6️⃣ Are a team player who thrives in a collaborative environment 👥🤝 This opportunity is for media buyers seeking full-time agency roles, and not suitable for white-labellers, agencies or those with side gigs. By joining our team, you'll get to: 💪 Make a real impact on our clients 🚀 Help in the growth of our fast-growing agency as we scale towards 7-Figures 🧑‍🎓 Receive all the training and support you need to grow and be the best version of yourself To apply, comment below and send me a message with a little about yourself (a quick video message would be great) and your resume if you have one. Please note, if you don't send a message, there's a high chance I won't respond.