How I Got On Weekly Sales Calls By Using EGO
What got me weekly sales calls has nothing to do with copywriting, But it has everything to do with egos. You see, While building their businesses, entrepreneurs invest an absurd amount of time and money. To them, their company is everything. It’s like their baby. So if you insult their intelligence even the slightest bit, You’re not only gonna look like an as*hole, But you’ll also get rejected because they think you’re a chump. So when you say something like: “You’re struggling with sales because the headline on your page is weak”, …You should expect a rude response back. This is why if you’re giving out suggestions to your prospects, You have to do so wisely while keeping the business owner's ego at the top of your mind… “The offer is good, but the headline could grab more attention if you made it shorter, It might be something worth split testing” When you’re talking with a potential client from now on, Always know to handle their egos with respect. It will take you a long way. That’s it for now. Tyson 4D.