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Testing email functionality

Kickstarting off the channel with my first full production video. More in the queue.

As a first principle that I use every day is that recurring revenue comes from delivering recurring impact. If theres no benefits being consumed, a member churns out. This is something I repeat all the time in each weekly meeting I have with my team. And to be customer focused, you need to repeat internally how the customer and their results is central to how the business works. As another framework that helps me immensely is that there are layers of KPIs you can measure, the earlier are easier to control and change and the later is what we want, but we can't just "will" $100k/mrr businesses, but we can input the resources to get there. So when I write goals, to improve the impacts, I see what things I am lacking or need to improve. Input, Activity, Outputs, Outcomes, and Impact (And all of this can be seen as a chain of stages of cause and effect to get you what you and your members want sooner) Inputs are resources you or your organization has, hours, cash, manpower, mental energy. I map these to my wellness wheel, and a business's inputs are just the sum of what its people can contribute. Activities are the actual things you do, like for making content you write and post. This is multi stage. Often a lot of writers like me have lots of finished drafts. The output is what comes at the end. The content thats posted, or a new course video up, etc. Outcome is what change this produces, usually a leading metric to MRR. More content means more clicks per day to the business. Which this means more clicks they should convert into sales, and recurring revenue. And IMPACT is the end goal. For example, I have a fuck ton of content drafts of scripts for youtube (Activities and partial outputs) but its not driving any output, and thus not diving any impact. So what this helps me is come up with HOW to change. So I'd spend less input and acitivty scripting ,and more time on editing and posting. As a result, I am now posting (lol) instead of communicating what works a bunch of 1 on 1s with clients and friends.

This'll be the next part of the course program. I have developed a few repeatable operations systems and frameworks over the last few years scaling teams. So instead of reading dozens of textbooks and hundreds of books, I san just share the sauce. - Consistency - Accountability - Capacity - Demand - Problem Solving - Program Creation - Learning & R&D