@Holly Cochrane Personal branding starts with the commitment to show up online. I recommend choosing 1-2 platforms such as Instagram and X. This is where you’re going to consistently show up as you. You’re going to pick 3-5 buckets of content you create for— such as UGC, Motherhood, Nutrition, etc. you’re going to create content that serves your target audiences value. Over time this content allows you to be seen by people who are looking for UGC creators with your unique spin on life— your expertise. For example, nurses should be leaning into their nursing education because there are brands that will pay higher rates just to have an authority medical figure in their content. What things set you apart from other creators? And what do you think your buckets would be?