Find Your Niche ➡ Your Golden Purpose (video)
There are LOTS of ways to find your niche! One of our favorites is from serial entrepreneur and Priceline.com co-founder Jeff Hoffman who believes that real magic happens in business when you align three critical elements. (See below for interview I recorded with him back in the day 📹 ) ➡ YOUR GOLDEN PURPOSE He calls this the "Golden Purpose" of entrepreneurship: 1. 🏆 GOLD MEDAL – Something you can win a gold medal at doing. 2. ❤️ LOVE DOING – Something you love doing! 3. 🌎 SOMEONE NEEDS – Something the world (or your community) needs. To break it down: 1. 🏆 This is your core skillset, the area where you have the potential to be the absolute best. 2. ❤️ True fulfillment comes from working on something that ignites a fire in you. 3. 🌎 Solving real problems and creating value for people is essential to long-term success. ➡ WHY Why does it matter? When you combine supreme talent, passion, and a mission to make a difference, you've unlocked 🔓 a powerful formula. Here's why: - 👊🏼 RESILIENCE – Entrepreneurial journeys are full of hurdles. - 🎯 FOCUS – Knowing your strengths keeps you on track. - 👋🏼 CONNECTION – Truly addresses a pain point or desire in the market. To break it down: 1. 👊🏼 Passion and the knowledge that you're serving a need will fuel you when times are tough. 2. 🎯 Avoid chasing every shiny object, helping you be the best at what you do. 3. 👋🏼 You'll gain loyal customers who advocate for your success. ➡ HOW How to find your own Golden Purpose? It's a on-going process of self-reflection and exploration. Ask yourself: - 🏆 What am I naturally good at? What makes me lose track of time? - ❤️ What problems do I see in the world that I want to help fix? - 🌎 Where does opportunity intersect with what I have to offer? ➡ REMEMBER YOUR PURPOSE Finding your niche isn't about getting rich quick. 🔜 💰 It's about building something meaningful. 👍🏼 Keep your 'Golden Purpose' front and center – it will be your guiding light through both success and challenges.