Bio: Derek has 27 yrs in SEO & Google Ads. PPC tells you what ranks before SEO wastes your time. Derek shows SEOs how. His AI tool does the heavy work.

Bio: PhD in Systems Engineering. NASA Postdoctoral Fellow. Founder at Dazzling Engineers. Founder at Next Level Systems.

Bio: Novel Cognition, Burstiness and Perplexity. Former print newspaperman, public opinion & market research and general arbiter of trouble, great & small.