Jim tasked me with calling 50 Brokers to get the hang of cold calling and talking real estate. I'll be recording it and posting here for the group. Cold calling can be brutal so bare with me lol

CLUBHOUSE 100 LESSON What We Do + The $1.2M 5-Unit (Sell as 5 Homes Strategy) WHAT WE DO AT CLUBHOUSE We do NOT operate deals. We: - Identify mispriced assets - See the highest and best use - Control the deal - Sell the better exit strategy We make money by changing how the deal is viewed. Everyone else sees a 5-unit rental.We see 5 separate houses (or future houses). THE PLAY — REPOSITION THE DEAL This is NOT: - Cap rate - Rent increases - Long-term hold This is: Conversion → Separation → Retail / Builder exit HOW THIS BECOMES $1.2M The value is trapped because it’s being viewed as: → One 5-unit income property But the real value is: → Five individual homes / lots / exit opportunities STEP 1 — IDENTIFY THE ANGLE Ask: - Can these be sold individually? - Condo map? - Short plat? - Already separate structures? You are looking for: “One parcel → multiple exits” STEP 2 — CHANGE THE BUYER You are NOT selling to: - Landlords - Cap rate investors You are selling to: - Builders - Developers - Retail flippers - Spec home buyers Different buyer = higher price STEP 3 — CREATE THE STORY This is everything: “5 existing units positioned for individual resale.Builder or investor can unlock significantly higher value through separation and resale strategy.” You are selling the exit, not the current condition. STEP 4 — SHOW THE MATH (SIMPLE) Example concept: - Buy at $1.75M as a 5-unit - Sell as 5 homes at $800K each = $4.0M Spread = $1.5M potential You don’t need perfection — just a clear upside. STEP 5 — POSITION AS A PROJECT This is key: You are NOT selling a stabilized asset.You are selling: - A project - A plan - A profit opportunity THE 10-POINT PLAY (SELL AS 5 HOMES) 1. Confirm physical layout (5 separate units?) 2. Check zoning / feasibility for separation 3. Estimate individual resale values 4. Calculate total retail value (5x homes) 5. Compare to current acquisition price 6. Identify profit spread (target: $1.2M+) 7. Lock up property at bulk price 8. Build “builder exit” narrative 9. Target developers / flippers (NOT landlords) 10. Sell the upside, not the current income