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Owned by Hilary Joy

I am a Business Consultant and Coach. I provide small business owners with the relevant knowledge, skills and guidance to grow their online business.

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Digital Serenity Solutions

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My Web Based Business

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14 contributions to Aquarius Dawning Coaching
One Brand, One Voice: The Power of Showing Up as YOU
There’s a quiet kind of magic that happens when you come across a brand that just feels right. Their Instagram sounds like them. Their website welcomes you in. Their emails don’t feel like marketing, they feel like they were written for you. You don’t have to overthink it. You just know: “Of course this is them. This is exactly who I thought they’d be.” That feeling isn’t luck. It’s the result of one thing: Consistency. Not the rigid, cookie-cutter kind, but the kind that’s rooted in clarity, heart, and who you truly are. In a world where your audience might meet you on LinkedIn today, your website tomorrow, and in their inbox next week, consistency isn’t just a “nice-to-have.” It’s how trust is built, one aligned touchpoint at a time. Research from Lucidpress shows that consistent branding can increase revenue by up to 33%, and Forbes found that brands that show up consistently see 3.5x more visibility across platforms. Consistency is how people learn to recognise you, rely on you, and eventually, choose you. What Brand Consistency Really Means (It’s More Than Matching Colours) Imagine your brand as your favorite song, the one that hits you in the chest every time. The melody, the rhythm, the emotion… It all works together perfectly. Change just one note, and the whole thing feels off. Harmony, that’s what brand consistency is. It’s about making sure that your messaging, your visuals, your tone, and your customer experience all feel like they’re coming from the same place, the same heart, the same you. Whether someone finds you on LinkedIn, your homepage, a webinar, or opens your email at 7 a.m. with their morning coffee, they should feel like they’re meeting the same brand every single time. Create Your Brand’s “North Star” Style Guide Think of a brand style guide as your brand’s DNA on paper. It doesn’t have to be complicated. Start with: - Logo usage – How and where it should appear - Colour palette – Your core colours and how they’re used - Typography – Your primary fonts and where you use them - Voice and tone – How you sound when you write or speak - Key messages – The core ideas you want to be known for
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When Life Knocks You Sideways: How One Decision Rebuilt My Business and My Life
How to Build Inner Strength When Life Knocks You Sideways Ever felt like the universe hit pause just as your business was gaining momentum? I’ve been there. This isn’t just another “bounce back” story, it’s about rediscovering your footing when life throws you completely off balance. Resilience isn’t about dodging the hard stuff. It’s about standing up again, a little wiser, a little tougher, and often more aligned with who you’re meant to be. When Life Changes Everything I remember the morning everything shifted. A phone call from my daughter changed my world in an instant. The news shook me to my core, it was devastating but in that moment, the direction of my life shifted completely. My desire to be back in the UK, close to my daughter, went through the roof. My priorities became crystal clear: I needed to be home, near my family, near her. That was all I could think of. So I made a decision that scared me. 👉 I packed up. 👉 I moved my life and my business back to the UK. 👉 I chose family first. It wasn’t easy. It was emotional, exhausting, and uncertain. But with my family’s support, I got through it, and on the other side came something unexpected: ✨ I achieved my dream of being home. ✨ My business not only survived, but started to thrive. ✨ I found a renewed sense of purpose, helping women in business feel confident with technology instead of overwhelmed by it. That’s what resilience does. It rebuilds you from the inside out. Resilience Is a Skill, Not a Superpower Let’s be clear: resilient people aren’t born that way. They build it, one small choice, one tough moment at a time. For me, resilience looked like: - Showing up even when my heart was heavy - Taking one task at a time - Talking to my family every day - Saying “no” to things that no longer aligned Resilience isn’t about being unshakable. It’s about learning to bend without breaking. “Grief does not change you, it reveals you.” – John Green Clarity in the Chaos When life shakes your foundation, it has a way of stripping away everything that doesn’t matter.
0 likes • 22d
Thank you @Carolyn Neindorf. I'm happy to hear that you enjoyed it. 😀
0 likes • 18d
Hello Benjamin
When Style Meets Strategy: Building A Website That Works
If your website looks lovely but doesn’t actually do anything for your business, this one’s for you. Let’s talk about how to make your site stylish, simple, and sales-ready — without the tech headache. Be honest — have you ever been this close to tossing your laptop into the nearest bush after battling with your website? If so, you’re definitely not alone. So many creative, heart-led women are building amazing businesses… yet quietly frustrated because their website just isn’t doing its job. Maybe it looks good, maybe it sort of works — but it’s not converting, connecting, or truly reflecting you. The good news? You don’t have to be “techy” to have a site that works beautifully. You just need clarity, purpose, and a touch of strategy. 🎯 1. Pretty Doesn’t Pay the Bills A beautiful website is lovely — but beauty alone won’t bring clients. Your site is your 24/7 salesperson, not just an online brochure. Make sure visitors instantly understand what you do and what to do next. 🗣️ 2. Clarity Over Cuteness Your dream clients don’t have time to decipher clever headlines. They want to know who you help, how you help, and why you’re the one they’ve been looking for. When your message is clear, people feel confident — and confidence converts. 💌 3. Make It Easy to Work With You Don’t make people scroll for miles just to get in touch. Every page should lead visitors naturally to the next step — whether that’s booking a call, downloading a freebie, or making a purchase. 🧡 4. Connection Converts People buy from people — not from logos. Let visitors see you. Share your face, your story, and your values. Add testimonials and real results. The more authentic you are, the more trust you build — and trust turns browsers into buyers. 📱 5. Don’t Forget Mobile Most of your visitors are scrolling on their phones. If your site doesn’t look good or function smoothly on mobile, it’s time for a quick tune-up. Small fixes can make a big difference. 🚀 Final Thoughts You didn’t start your business to wrestle with tech. You started it to make an impact.
1 like • Oct 19
Ahh, bless you @Gina Callan. Thank you for saying that. It is so kind of you. xx
0 likes • Oct 19
@Tor Morten We're happy to have you here. Please let us know a little about yourself.
Newbie
Hi there, i just wanted to introduce my self to the community I'm Elandra, i'm married and blessed with kids I hope i'm welcome Thanks guys
0 likes • Apr 27
Hi Elandra, Welcome to the community. I'm happy to hear that you are married and blessed with children. How old are they? I have one daughter but she is grown up now and engaged to be married. There are different tools for different things, so it will depend on what you want to use them for. Both the video and blog post explain in more detail what the different AI tools are capable of. You could take a look at them to see what AI Tools are available. I also have a cheat sheet that is available to download for free which gives you a bit more help on deciding which one might be best for you if you feel that this would be useful you can download it from the following link. https://aquariusdawning.com/ai_cheat_sheet
0 likes • Oct 19
@Elandra Lopez As Mike already said there are different AI tools for different tasks. ChatGPT is a very good allrounder and can be good for getting started with using AI tools if you have never used any before. However, can you be more specific as to what exactly you want to use AI for? Maybe then I can help advise you on which would be best for you.
Your Website - Your Most Powerful Marketing Tool
📢 Your website is more than just a pretty face—it’s the beating heart of your marketing, your 24/7 salesperson and the glue holding your marketing together! From social media to SEO to email campaigns, everything leads back home. Without it, everything else flatlines. Here’s why you need to get it right: Click in the link below to watch our latest video and find out more.... https://youtu.be/-h-MQ4-Mezg Or read all about it in our latest blog... https://aquariusdawning.com/blog Is your website working for you—or against you?
1 like • Aug 20
I'm glad to hear that you agree with me on this topic @Mike Oliver. I would say the #1 mistake is making the website about them and their business rather than what they can do to help their ideal customer.
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Hilary Joy Coulson
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@hilary-joy-coulson-2147
I am a Business Consultant and Coach. I live in Nottingham and have 1 daughter. I love dancing, reading and listening to music.

Active 13m ago
Joined Sep 2, 2023
ESFJ
Nottingham
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