Every night, on my way home, I try to find an audio book or video that I can play in the background for my hour-long drive home. I have a subscription service that I've had for over 10 years that has been an integral part of my success as a software engineer, and fractional Chief Technology Officer. I found a new book that was released this month - the service has previews and new releases before they come out to the public - and I saw a new book with Dan Kennedy's name on it. I tell you... This book is another supplement to what we are learning here at Prime Mover's and the steps and strategies can easily be incorporated into Russell's Frameworks. The book is called, "No B.S. Guide to Successful Marketing Automation: The Ultimate No Holds Barred Guide to Using Technology, Automation, and Artificial Intelligence in Marketing." As a 25 year software engineer, consultant, and CEO of a Fractional CTO service provider, this book is saying all the right things and providing amazing examples. The best part so far - I'm about 80% through the book already - is what he calls "Chavatar." As you can imagine, it is a cross between Avatar and ChatGPT. He provides really great prompts to write out complete Chavatars with relative stories that you can incorporate into the hook, story, offer framework. Additionally, the automation tactics in this book can be completely done inside of Click Funnels, especially with the launch of the latest features at FHL International. The book is available on Amazon, and like I said, it was just released at the beginning of this month. I've always been an extremely high-tech person, i.e. build narrow AI solutions for businesses and other automation tools. However, I'm really glad I found Russell and Click Funnels and Dan Kennedy. They've opened my eyes to the power of marketing, copy, and strategies that drive customers to what ever I want to do in my life. They've made me into a Prime Mover.