Recently, Skool featured Bio Builders in one of its Boost ads. At first, I was excited. Then I looked at the card. What did people see? 📱 A smartphone 📱 A QR code 🙂 My face What didn't they see? ❌ What the community is about ❌ Who it's for ❌ Why they should join If a complete stranger saw that card for 3 seconds, they would have no idea whether Bio Builders was about QR codes, digital business cards, websites, marketing, or something else entirely. That got me thinking... Many of us treat our community card like branding. But when your community appears in: - Skool Boost ads - Recommendations - Referral links - Shared posts - Search results ...that card becomes part of your conversion process. More than 50% of my traffic comes from referrals. Those visitors need to immediately understand why they're here. So I redesigned my card around two simple questions: Who is this for? 👉 For Skoolers & Affiliates What's the outcome? 👉 More Members & Commissions The lesson? Don't just make your community card look good. Make sure it answers: "Why should I click?" Have you looked at your community card lately through the eyes of a complete stranger? Drop a screenshot below. I'd love to see what you're using. 👇

You may have noticed the name change. What started as a community focused mainly on Skool bio pages has evolved into something much bigger — so it was time for a name that reflects where we’re headed. Bio Builders is the new name because we’re no longer just talking about one type of bio page. We’re building an ecosystem around three powerful domains: • skool.bio – showcase and promote Skool communities • author.bio – share your published works, podcasts, media appearances, and communities • ez.to – create flexible link-in-bio pages you can use anywhere online Together, these tools make it easy to build a professional online identity that lives under your own URL. Whether you want to: • promote your community • showcase books, podcasts, or content• build an affiliate hub • create a personal brand page • or launch a clean link-in-bio Bio Builders is where we design and experiment with all of it. 🙌 Welcome Our Newest Members Let’s also give a big welcome to the newest members who joined us recently: • @Daphne Flores (referred by @Mindy Molein ) - Helping you feel safe in your body and release shame patterns so you can stop abandoning yourself • Somatic Coach • Author of Reparenting for Adults • @David Fritsch - I'm an IT nerd and constantly striving to improve myself. I can't stand still. Trading is my chance to escape the rat race. • @Caroline Tilly Rose — Work from home mum. Chronic illness warrior. SEN mum. Digital Marketer • @Angela Day (referred by @Mindy Molein) I help you prevent pain and injury in your dog. Have peace of mind knowing that you'll catch tiny problems before they become massive vet bills • @Dennis Mbogori (referred by @Paulo Costa, The Roaster ) - Helping believers discover identity and lead with purpose. Pastor | Maxwell Leadership Coach | Author, Affirm Your Greatness.

You sit down at a restaurant. No menu. Just a small black and white square in the middle of the table. “Scan the code,” the server says. Before COVID, I never used QR codes. Not once. I saw them on posters and ignored them. They felt unnecessary. A marketing extra. So I was mildly annoyed. I pulled out my phone. Opened the camera. Pointed it at the square. The menu opened instantly. And it was easier to read than any printed menu I’d used in years. → No tiny print. → No squinting. → No reading glasses. → No fingerprints or food stains I could zoom in. Adjust the brightness. Scroll at my own pace. Something I assumed would be inconvenient turned out to be better. That moment stuck with me. Because the QR code itself didn’t change. The environment did. Before COVID, it was optional. After COVID, it was normal. Now they’re everywhere. → Order food. → Access information. → Check into events. → Unlock doors. → Join communities. Scan. Open. Done. What really shifted wasn’t the technology. It was behavior. We now expect instant access. We expect self-service. We expect information on demand. And businesses that adapted early removed friction fast. → Instead of reprinting menus, they updated a file. → Instead of hoping someone would remember a website, they made it immediate. A tool I ignored for years quietly became infrastructure. That made me think. What are we dismissing right now because it feels optional? What looks unnecessary today but will feel obvious tomorrow? Sometimes progress isn’t dramatic. Sometimes it’s just not needing your reading glasses at dinner. Inside this community, how are you using QR codes right now? Lead capture?Onboarding?Event access?Something else? Curious what’s actually working for you.

If you’re thinking, “Wait… did I miss the welcome post?” — that one’s on me 😅 I dropped the ball! Before I do the official welcome roll call, quick heads-up on something fun 👀Tomorrow I’m releasing a brand-new Community Icon GPT generator — built to help you create clean, Skool-ready icons that also look great as Logo QR codes. (I created the Bad Bunny football-themed icon using the new GPT.) And now… the part I owe a few of you 😅 Here are all of the awesome new members who joined while I was heads-down creating new tools for the community — it wasn’t just a few folks, but enough to fill a row or two at the Super Bowl 🏟️ This is my slightly late but very warm welcome. I’m really glad you’re here and excited to have you in the mix. Welcome to the community, @Wayne Pope @Heather Boers @Nabila Kauser @Felix Urbanek @Lynice Bamm @Jack Robinson @Helen Sandwick @Nick Nebelsky @Andrew Jules @Omar Sif @Sybil Hall @Dr. Stephanie Murauskas @Donna Thornton @Amy Ambrozich @Yvonne Green @Cynthia Shiller @Angela Perry @Theresa Elliott @Andi Vega @Andrew Anderson @Manda Jackson @Cecilia Lee @Ray Handley @Jon Rea @Lynsey Wall @James PM Gaffney @Steven Whiteman @Julianne Anderson @Rayna Scott @Alli Gatlin @Cristal Vancarson @Reinhold DrLautner