Going to try offering a $50 "Dryer Fire Prevention Checkup" and see if it helps get more deliberators to bring me out. I'm pairing it with more direct-to-camera education content These are two creatives I've added to the funnel today

I was up until 3 AM last night going through all my old customer invoices and copying contact information into Jobber along with all relevant job notes Now, for the next few weeks, I want to try calling all my customers from last May and June to see if they're interested in booking early in exchange for a discount I want to try this for a few reasons: - Calling previous customers costs $0 and will reactivate them more effectively than ramping ad spend - It's a little slow right now and I'd love the cash flow - I want to minimize the chance that they somehow end up choosing another provider -- unlikely, but still possible - I turned down like 100 jobs last year during peak season because I was too busy; I don't want that to happen this year if I can help it. I'm pretty optimistic about this. I know I won't get a flood of bookings, but even if 10 out of 100 people book, it will make a big difference in the future.

Hey, I'm Christopher J. Fritz. I'm an author and entrepreneur in Austin, TX. I began my entrepreneurial journey in 2019 when I quit my "career" with no plan and started playing music on the street to earn some cash while apprenticing under a handyman. It's been a rollercoaster since then, but during that time, I taught myself how to apply persuasion psychology to all the customer-facing "departments" of a business: marketing, sales, operations, and customer service. Through that, I came to identify what I understand to be the fundamental structure of how revenue moves through a business. I call it the Revenue Funnel. The name's not flashy, but it's accurate. Right now, I'm engaged roughly part time across a handful of projects: - I run a tiny 6-figure dryer vent cleaning business in Austin - I help my girl run a tiny 5-figure candle business - I'm helping scale a local roofing company from $1.5M ARR to $3M ARR - I'm building Empire Launch to teach my Giant Slayer Method to people who want to use it to build businesses in contested territory I'm an open book, and I'm here to share everything I know with ambitious entrepreneurs, so I'm looking forward to meeting you. Cheers 🍻

Quintessential Giant Slayer positioning https://www.instagram.com/reel/DTxVtcdj0xm/?igsh=MXg3ZzdyMHZjaGhxeA== LD is the perfect case study of what the Giant Slayer Method looks like at scale - Contrarian position - High friction on the front end disqualifies casual consumers and draws in superfans - ICP keeps buying, and their commitment evangelizes the product organically I buy LD almost every day when I'm out in the field I know I'm paying extra for essentially just clever marketing, but the brand makes me feel seen, so I'm happy to support it over cheaper competitors