𝐇𝐨𝐰 𝐭𝐨 𝐀𝐧𝐬𝐰𝐞𝐫 "𝐖𝐡𝐲 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐁𝐚𝐧𝐤𝐢𝐧𝐠?" – 𝐅𝐫𝐨𝐦 𝐚𝐧 𝐄𝐱-𝐆𝐨𝐥𝐝𝐦𝐚𝐧 𝐒𝐚𝐜𝐡𝐬 𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐞𝐫
In final-round Goldman Sachs or J.P. Morgan interviews, your answer to "Why Investment Banking?" is crucial. Having recruited extensively for top banks, here’s my proven framework to craft standout answers that secure offers: 𝐒𝐭𝐞𝐩 1: 𝐑𝐞𝐟𝐥𝐞𝐜𝐭 𝐨𝐧 𝐘𝐨𝐮𝐫 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 “𝐖𝐡𝐲” Explain how your interest began (e.g., a finance competition), how it developed (internship or student fund), and the moment it solidified (e.g., summer analyst experience). Authenticity comes from showing genuine reflection and exposure—not generic motivation like salary. 𝐒𝐭𝐞𝐩 2: 𝐀𝐥𝐢𝐠𝐧 𝐰𝐢𝐭𝐡 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐁𝐚𝐧𝐤𝐢𝐧𝐠’𝐬 𝐃𝐍𝐀 Match your motivations clearly to the role’s realities. Love financial analysis? Discuss your passion for modelling and valuation. Thrive under pressure? Highlight teamwork on intense deals. Prove you truly understand and desire this demanding career. 𝐒𝐭𝐞𝐩 3: 𝐔𝐬𝐞 𝐭𝐡𝐞 𝐏𝐄𝐀𝐋-3™ 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 Structure answers clearly: • Point: Your primary motivation for banking. • Evidence: Specific experience demonstrating this motivation. • Analysis: What you learned or achieved, reinforcing your interest. • Link: Tie directly to the firm’s strengths and values. • Data: Quantify your impact (deal size, outcomes achieved). Example: “Leading my university’s investment fund sparked my interest in banking’s analytical rigour. During an internship at a boutique bank, I built DCF models for a £150M healthcare deal, refining valuations under pressure. This experience deepened my passion for complex financial analysis. That's why your firm’s leadership in healthcare M&A, like the £5B ABC-XYZ merger, strongly aligns with my ambitions.” 𝐒𝐭𝐞𝐩 4: 𝐂𝐨𝐧𝐜𝐢𝐬𝐞 & 𝐈𝐦𝐩𝐚𝐜𝐭𝐟𝐮𝐥—𝐒𝐓𝐀𝐑-3™ 𝐓𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞 Briefly structure examples: • Situation/Task: Outline scenario concisely. • Action: Clearly state your role. • Result: Quantify your impact. • Reflect briefly: How this reinforced your banking interest. This tight format conveys rich, impactful stories quickly—essential for brief, memorable answers. 𝐒𝐭𝐞𝐩 5: 𝐌𝐚𝐬𝐭𝐞𝐫 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲—𝐆𝐫𝐚𝐯𝐢𝐭𝐲 𝐓𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞