*apologies for the delay! I had to fly out of state for a family emergency. Day 2 should be posted at the scheduled time.* Today’s focus: 👉 optimizing your profile so it actually attracts clients. Before someone works with you… they check your page. And if your profile is unclear, inconsistent, or doesn’t immediately communicate what you do — you’re losing opportunities before conversations even start. That’s why we’re starting here. Inside today’s lesson, we’re breaking down: - how to audit your profile - what your bio should actually say - how to position yourself clearly - and how to make your profile feel more trustworthy + intentional 📂 Today’s resources include: ✅ DIY Instagram Audit ✅ Profile Optimization Checklist ✅ AI / GPT Prompts for Writing Better Bios 📝 TODAY’S HOMEWORK: 1. Audit your current profile 2. Update your bio/profile using today’s lesson + resources 3. Drop a screenshot of your updated profile in the community 👇

Hey! I am having a bit of trouble pricing my packages & feeling bad for businesses with smaller budgets. I would like to attract bigger budget ones (which is why I settled for these prices). I consider myself experienced but not agency level experienced. Are these good starting points? Or is my standard package too low? Thanks in advance!

Today we’re talking about something MOST beginner social media managers skip entirely: 👉 strategy. Because the truth is… Random content creates random results. If you want to attract clients consistently, your content needs to have clarity and direction. Inside today’s lesson, we’re breaking down: - how to identify your ideal client - understanding their struggles - defining the transformation you help create - building your content pillars - and researching what’s already working in your niche A huge mindset shift I want you to understand: Your content should speak to the CLIENT you want to attract — not other creators. If you want realtors, medspas, local businesses, roofers, photographers, etc. to hire you… your content needs to make THEM feel seen. 📂 Today’s focus: Creating clarity before execution. We are NOT overcomplicating this. You do not need: - a full content calendar - perfect branding - a viral strategy You need: - direction - consistency - and intentional messaging 📝 TODAY’S HOMEWORK: Drop the following in the community 👇 1. Who is your ideal client? 2. What are they struggling with? 3. How do you help them? 4. What are your top 3 content pillars? BONUS: Share 1 creator or business in your niche that inspires your content strategy 👀 PS I've created a doc that includes AI prompts if you need a little help with this!

We're so excited you’re here. Hollis Creative Academy was created for social media managers and creative freelancers who are ready to build structured, profitable businesses — without burnout, chaos, or hustle culture. This is a space for: ✨ Raising your standards ✨ Pricing confidently ✨ Setting boundaries with clients ✨ Strengthening your strategy ✨ Growing alongside other serious creatives Before you dive in, let’s start with a quick introduction 👇 🎤 Introduce Yourself Below: Share a comment and tell us: 1️⃣ Your name + where you're from 2️⃣ What you currently do (or want to do!) 3️⃣ One fun fact about you 4️⃣ What you’re hoping to gain from being inside this community Whether you're brand new or already managing clients, you belong here if you're committed to growth. A Few Community Guidelines: • Be supportive and constructive • No spam or self-promotion without context • Ask thoughtful questions • Share wins — big or small • Respect everyone’s journey This isn’t about perfection. It's about progress and raising the standard. I’ll be dropping weekly strategy posts and hosting discussions to help you grow with clarity and structure — so keep an eye out. So go ahead — introduce yourself below 👇 I can’t wait to meet you. Also, let's take a quick poll: Where are you current social media manager / freelancer journey?