👉 JOIN LIVE: https://streamyard.com/avdy8ut293 Click the link and join us Wednesday at 2:00 PM ET. You do not need to turn on your camera—audio-only or listen-only is completely fine. Bring your business and Ryan will audit your Local Services Ads, Google Business Profile, and follow-up flow live. This is the kind of conversion audit businesses routinely pay hundreds, if not thousands, of dollars for, and everyone who joins live can receive a free consultation. This week is about finding the revenue leak between “Google sent a lead” and “money reached the bank.” More budget does not fix missed calls, weak qualification, or leads nobody marks as booked. Ryan will build a practical lead-to-revenue scorecard—and explain the LSA-to-Google Ads back-office migration that selected U.S. advertisers are beginning to see now. The workshop works for contractors, home-service companies, law firms, med spas, and other local professionals. WHAT WE’LL COVER: 1. COST PER BOOKED JOB—NOT COST PER LEAD Google’s Local Services Ads report shows charged leads, spend, channel, credits, and booked jobs. We’ll calculate four numbers every owner should know: charged-lead cost, booking rate, cost per booked job, and revenue-to-ad-spend ratio. You’ll see exactly when a $100 lead is profitable—and when a “cheap” $35 lead is actually expensive because nobody books it. 2. LSA IS MOVING INTO GOOGLE ADS—WHAT TO DO BEFORE YOUR DASHBOARD CHANGES Google is moving existing Local Services Ads into a specialized Performance Max campaign type with pay-per-lead goals. The ads still run on Search and Maps, remain keywordless, and charge for valid leads—not clicks—but the back office, budgets, bidding controls, reporting, and lead management are changing. We’ll cover the August 2026 phased rollout, the 14-day notice, what transfers, what does not, and the five checks every owner or agency should complete before and after migration. 3. THE INTAKE QUALITY SCORE A call lasting 30 seconds is not automatically a qualified lead or booked job. We’ll grade real intake against five observable behaviors: fast answer, clear greeting, correct qualification, a direct booking ask, and a documented next step. Google explicitly says missed calls and responsiveness can affect LSA ranking, so this scorecard improves both conversion and the signals Google uses to evaluate the profile.

Big thank-you to @Pierre Priale of Right Path Law Group in Chantilly, Virginia, for joining us yesterday! We covered three key strategies for optimizing Google Local Services Ads when running multiple practice areas: 1. Keep Message Leads Enabled to capture non-call inquiries. 2. Separate Campaigns by Practice Area to allow dedicated budgets and better opportunity matching for each service line. 3. Consistently Complete Lead Feedback so Google gets accurate signals on lead relevance and quality. Who else in the group is currently running multiple service lines through a single LSA setup?

We want these sessions to focus on the questions that will help you generate, convert, and close more local leads — so you set the agenda. Choose one: 1️⃣ Google Business Profile — rankings, categories, reviews, optimization, or something else? 2️⃣ Google Local Services Ads — lead quality, budget, ranking factors, disputes, or campaign structure? 3️⃣ Conversational AI — answering missed calls, qualifying leads, booking appointments, or following up automatically? Comment 1, 2, or 3 below, then add the specific question you want us to answer. We'll use the replies to shape an upcoming workshop, so if there’s something you’ve been stuck on, this is the time to ask. And if you know someone who would benefit from the conversation, invite them to join us.