New resource for premium members! Q4 is where your year gets made or lost. Most stores work that out in November. Too late. So we stopped guessing and built the season. Two full books. 👇 📊 What sits behind it - +200 of our own client accounts. Fashion and Home Decor - 7 months of real shopping data per account. August through February. The actual AW season, not a forecast. - +100 accounts in a fixed year over year cohort, so we can prove a peak repeated instead of hoping it did. - 35 categories scored. Product titles read in 8 languages. - 94% of fashion revenue and 97% of home decor revenue classified into a category. Nothing hand waved. - Every single category laid over Google search demand, month by month. 🎯 What's inside both books → The Season at a Glance: every category placed by how big it is and how long it stays hot → The Five Big Bets for the niche → The Master Timeline: what to upload, and the LAST safe day to upload it → How Long Each Trend Burns: some run 7 months, some run 1 → Season Headwinds: what kills the season, so you see it before it hits you → The Category Playbook: the actual play, category by category → What the outside world predicts, checked against what we actually sold 😳 Three things in there that will annoy you → One fashion category is 29.4% of all fashion revenue on its own. Demand index 100. Stays hot for 6 months. Most stores treat it as one line out of twenty. → Christmas Sweaters. Everyone's Q4 plan. They run for exactly 1 month and they are 0.7% of revenue. You're building a quarter around a rounding error. → In home decor, 84% of the money is lighting. Not cushions. Not wall art. Lighting. And the biggest one of all stays hot for 5 months. ⏰ Why this matters this week Proper PMax learning takes about six weeks. Google says the same thing: get ready at least six weeks before peak. It's already September. Count six weeks forward. Your Q4 upload deadline is this month. Every date in the report is the LAST safe day. Not the ideal day.

Hi everyone, I’m facing a setup issue with my Google Merchant Center feeds across two target markets (France and Italy) and could use some advice. Context: I manage a store targeting both France and Italy, with country-specific products for each market. The Issue: Whenever I add new products intended exclusively for the Italian market, they automatically get processed into both the Italy feed AND the France feed in GMC. This triggers language and attribute mismatches on the France feed. Current Workaround: Right now, once the Italian products get approved, I manually archive/exclude them from the France feed so they only remain active for Italy. My Question: Is there a clean way or a specific feed rule/setting (either within GMC or Shopify feed apps) to strictly route products so that each item only syncs to its intended country feed? Thanks in advance for your insights!

Hello, how do you choose good titles and descriptions when you have 100+ products? And how do you find good keywords when your niche is fashion?

Hey guys, I'm about to launch a new Performance Max campaign for a new store. The product category is very well-known and obvious. Since it's a completely new account with no conversion data, I want to exit the learning phase as fast as possible to get conversions. From your actual experience, is it better to add relevant Audience Signals to help the algorithm optimize faster, or should I just leave it completely empty and let the algorithm figure it out on its own?

Honestly it has been going quick so far, new store in multi feed market and really pushing the shops on profit first principle with good priced products to actually make google profits. Supplier and media buying really did the difference for me. 😁