I heard this crazy story today about Carlos the Jackal. For those that don't know he was like the Osama Bin Laden of the 1970s and 80s. He was dangerous and most notable, elusive. I mean, his group kidnapped all of the heads of OPEC oil ministries, held them for ransom and got paid in the millions of dollars. He evaded capture for 21 years. Until one day a highly decorated war hero and CIA spy by the name of Billy Waugh saw Carlos, in all places, a vegetable stand in Khartoum, Sudan. He recognized him immediately and took it to his superiors who called bullshit. The story was so outlandish, you couldn't help but call BS. They told him he needed photos. He needed to provide proof of life. That's when Billy came up with the first phase of his plan. He would go back to that vegetable stand every day until he saw him again. But he wasn't just going to take pictures, he knew that would scare the guy off and he would likely never see him again. And after a couple of months of surveillance, as luck would have it, Carlos appeared again. That's when the plan was sprung. Billy paid two guys to start a fight. When the fight started, anyone close by encircled the two combatants to watch. Carlos was one of the spectators and that's when Billy was able to get the shots he needed. A couple more months of following Carlos and phase two of the plan went into play. They broke into his house and added shredded glass to his toothpaste so that when Carlos brushed his teeth, his gums would bleed leading him to think he needed to go to the dentist. Prior to this, the CIA got to the dentist and had him cooperate. When Carlos visited the dentist to get the work done, he was sedated and fell asleep immediately. He woke up a couple of hours later in a French transport on his way to face criminal charges which included at least 16 counts of murder. Now, I tell you that story for two reasons. First, because it's a damn cool story. Second, because there's something about Billy Waugh's approach that most Realtors could learn from.

A coaching client of mine needed landing pages on her site so she could start running Google ads. I took her website, dropped it into Claude (an AI tool similar to ChatGPT but built for actually building things), and asked it to create a landing page. No detailed instructions. No design specs. 10 minutes later, it came back with something I'd normally expect from a developer who bills by the hour. But here's what really got me: That's just the start of what this thing can do for your business: - Build landing pages, lead capture forms, and even full websites without hiring a developer or learning code - Map out your entire client pipeline from first contact to close, then build systems to manage it - Stop paying a VA, copywriter, or web developer for things you can now do yourself in minutes I've been in the AI space for a while now, and after switching from ChatGPT to Claude, I can tell you, this is next level. It doesn't just give you ideas. It builds the thing. I'm putting together a webinar in the next week to walk you through exactly how to use Claude in your real estate business. Landing pages, workflows, content, all of it…live. Want in? Just reply with 'CLAUDE' and I'll make sure you're on the list. Keep Grinding, Kelley