Three "I" statement hooks 1. I managed $4 billion. Six months in jail taught me what Wall Street couldn’t 2. I had to get arrested to figure out that money problems aren't a math problem 3. I drove a car I couldn't afford while advising billionaires on their money

@David Whitton Question: What do I think about Dave Ramsey? Emotion to Evoke: Relief Visual: talking head? I'm not very creative ha! Hook (on screen): The #1 tool in personal finance is shame. It doesn't work. Script: Dave Ramsey calls people idiots on the radio. Suze Orman tells you you 'can't afford it.' That shaming doesn't create lasting change, it creates relapse. In sobriety, I learned that shame is the fuel of addiction, not the cure for it. You can't hate yourself into lasting change. Ramsey has helped millions of people. But there are millions more looking for something different. Save this and comment QUIZ if you're tired of being shamed about your money.

@David Whitton Here's the Day 3 carousel stats. also, link to my Day 4 Reel https://www.instagram.com/reel/DYnjMsOxtks/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

@David Whitton

https://www.instagram.com/reel/DYdK4M-iMq1/?igsh=MTlxcml1dnVkemt3aA== liked the hand in the screen. changes the visual of my scroll https://www.instagram.com/reel/DX9YEgHO9fj/?igsh=eDV4M3k5c2J6dHo0 so good. drives fear, visual changes, then the "I won't let that happen to you" https://www.instagram.com/reel/DXxnYJ4sAhn/?igsh=MXN5Z2xmcmY2MXI5Ng== just made me laugh and relate https://www.instagram.com/reel/DYCtXsCj06m/?igsh=NDllemgzZHFmdTF1 a little bit of shock and surprise https://www.instagram.com/reel/DW7FHMLCNi1/?igsh=MWkxdTNkYnpzdzkzNQ== got me saying "wait, what" and "huh" @David Whitton