𝙏𝙝𝙚 𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠 𝙂𝙧𝙤𝙪𝙥 𝙂𝙤𝙡𝙙𝙢𝙞𝙣𝙚 How to Get Local SEO Clients Without Cold DMs or Paid Ads (Long read - Bonus at the End) If you’ve been trying to land local SEO clients by messaging business pages or running cold outreach campaigns… and getting crickets — it’s not just you. That stuff used to work. Now? It’s saturated, feels spammy, and honestly — it’s not where the real opportunities are. If you want a smarter, warmer, and way more effective way to book SEO clients, it’s time to start leveraging local Facebook groups. I’m talking: • Mom groups • Dad groups • Golf and hobby groups • Neighborhood watch groups • Community events or city news groups • “What’s happening in [Your City]” groups These groups are loaded with two things: 1. Local business owners (who are way more active here than on their business pages) 2. People who personally know local business owners — friends, family, customers, neighbors This is word-of-mouth marketing, amplified. Here’s the Playbook: Step 1: Join the Right Local Groups Spend 20 minutes searching for groups like: • “Moms of Austin” • “What’s happening in San Antonio” • “Corpus Christi Business & Community” • “[Your City] Garage Sales & Events” • “New Braunfels Dads Club” Join with your real profile, not a burner account. People buy from people — and Facebook’s all about social trust. Step 2: Be a Human, Not a Pitch Machine Don’t just drop your service like a billboard. Engage. Comment. Give value. Answer questions when people ask for help: “Anyone know a good roofer?” Comment: “I work with a few great ones and just helped one rank #1 in Google — I’d be happy to recommend someone or give a free website audit if it’s your business.” Be helpful, not salesy. Step 3: Make Value-Based Posts That Spark Referrals Instead of pitching, educate. Try a post like: “I just helped a local chiropractor go from Page 3 to Page 1 in Google and triple their inbound calls. Most small businesses have no idea how much traffic they’re missing just by not showing up. If you (or someone you know) owns a business and wants a quick free audit, I’m happy to do one!”