It is important to point out that digital marketing usually allows for start a up to gain traffic especially with SEO. However, how that traffic generates into sales is a whole other ball game. For there to be conversion from traffic there needs to be a benefit of the Middle Sales Funnel. Which basically entails, getting your niche client to engage with your business, so that you can slide them into the Bottom Sales Funnel : where your niche client falls in love with your product and/ or service. But what happens when the excitement fizzles out and you are stuck with an interested client but you have not been able to convert it to a sale ? Well, this calls for a re-boot pit stop. Study your client, re-visit your Brand DNA, analyse the niche client engagement and sell relevance. The miniute your client associates your product or service with relevance it automatically means that, they see value and a client that sees value will buy. That is how you convert real interest into a profitable sale.