I’ll be using Stride for CRM which has texting built in. Has anyone implemented marketing direct from Stride here I can peer benchmark with? I have time with Stride this week and can share what I uncover as well.

Most people pick a marketing channel based on what they've seen someone else do. That's a mistake. Every channel has a completely different cost structure, lead volume requirement, and ROI profile. What works at $50K/year doesn't work at $500K/year and vice versa. Here's what the numbers actually look like for texting at a $50K/month profit goal, assuming texting: Deals to close: 3 Close rate: 60% Deals to lock up: 5 Records texted per month: 100,000 Texters needed: 2 Monthly cost: ~$8,520 Cost per closed deal: ~$2,840 ROAS: 704% That's the math built backwards from your goal. Not a guess. Not what worked for someone else in a different market at a different scale. Inside Deal Engine we built a full calculator that covers texting, direct mail, and cold calling side by side. Plug in your profit goal, close rate, and average deal size and it tells you exactly what each channel costs to run, how many leads you need per day, and what your ROAS looks like. Which channel are you currently running and are you actually tracking your cost per deal? Drop it in the comments.

have read both your own state as well as Delaware and Texas. What has this community done and recommend?

I’m Graig. I’m a corporate risk professional with some experience in apartment syndications. New to land but studying up with modest goal of 1 deal a month. Looking for JV and CRM recommendations.