Iiiiiiiiit's TIME!! for your Monday accountability post. I want you to publicly declare the goal you have for the week in the comments. This will help us achieve our goals together as a team of individuals. It is the ultimate hack to accountability and will help you progress through the course and further along with building your online business. This post will serve as a promise to yourself. In next week's post, you will be able to declare you completed your goal and can make your next goal for that week. Here are the instructions: If you achieved your goal from last Monday, I want you to start your post this week with "I crushed it 🚀" followed by your goal for this week. It's always important to celebrate the small wins :) If this is your first Monday Motivation post, just declare your goal with "I will achieve/complete XYZ by next Monday" Be specific and make sure the object of your goal is entirely under your control, not dependent on others or the environment around you. Let's win together! And let this serve as a reminder that the only way to fail is to give up.

Ever wondered what business metrics could reveal to help you sell more of your services to your clients? Decipher the maths behind their monthly leads and visitors. It's not as complex as it looks. For instance, let's take a hypothetical scenario: They get a monthly footfall of 5,000 visitors. Their product's market value is $1000. (Just for easy calculations) The average website conversion rate usually hinges around 1.5-2%. Now, if their website follows this trend, the monthly data should look like this: Visitor conversion at 2%: 100 visits Sales tallying up to $100,000 Assuming a profit of 20% after costs, before tax, they rake in $20,000 This simple analysis shows that they can spend up to your gross profit margin to acquire a client and not incur any losses. [part of that could be working with you for a nice fee😉] But, let's imagine if you could double their conversion rate. We all specialize in making that happen but we don't use it to leverage our clients. Don't worry about the method we are using most clients don't care just deliver the results and your clients will stick with you for life. We get hung up on Facebook ads, Google ads, SEO, or a dozen other methods none of that matters if you show them this. Let's consider we boost the conversion rate to just 4%: Visitor conversion jumps to 4%: 200 visits Sales spike up to $200,000 Profit, post-costs, swells to $40,000 Simple equation, right? We are all marketers it's our job to show clients the value we can deliver them but we often concentrate on the wrong things. I am as guilty as the next person but I am now working on finding someone who will put me in front of clients because with this story who wouldn't want to hire me?

Can you help me on this with Cold Email I am trying to decide if I should call someone if they open a cold email if the title of the email is something like “Quick question” I am guessing not since opening that doesn’t really show any actual intent or interest. Or alternatively “ More appointments in your clinic Interested?” Inspite of the rubbish title if they open this they are at least a bit interested aren’t they? So I could follow up with I saw you got my email about making more appointments who do I need to speak to discuss this ? What are your views guys am I being to passive with mu approach?

I was reading an article yesterday in which it asked “does scarcity increase sales when selling services?”. I was thinking about this and I came to the conclusion that provided the use of scarcity is genuine then it’s probably not only effective but also easy to implement. There are a number of ways that we can help use scarcity when it comes to selling our services. WE CAN ONLY TAKE ON A LIMITED NUMBER The one method I feel will be most effective is that because we sell individualised services we can realistically only hope to service a limited number of clients in any one month (especially if we are offering bespoke products) So the approach I am using is that we can only take on a limited number of new clients and we will be adding people to a waiting lists once we have our monthly quota. If I was selling something like a course or coaching program I would probably use bonuses as an incentive for people to take more immediate action. However when you do this you have to stick to your guns and don’t make any exceptions. The WIGIG strategy (when it’s gone it’s gone ) only works if you stick with it! If you feel compelled to continue an offer you can swap out bonuses but never be tempted to give people who missed your deadline the exact same package. If you do your credibility will be compromised and no one will trust your next scarcity ploy! I’d love to know what works for you selling your services plus what are your views on the use of scarcity as a way of getting people to take action?

Have you ever created a product or service and it just bombed. You got very little engagement and few or no sales. Often the problem is not about the quality of your product or service and more about your message. It is not focussed on your ideal customer. Before you create a product do your research on the issues and problems your audience faces and then provide this audience your solution. When relating your service to your market don’t just be tempted to just give them your sales pitch. They on the whole don’t care about you or your service !! Make everything you do is about how you can alleviate their problems. The details of the method you utilise to deliver that result, in most cases will not sell your service or product. One really great method of selling a well targeted product to a warmed prospect is to create a story that brings to your client’s attention the potential negatives of not using your service and build on that "fear factor". Make sure firstly you do this with integrity and secondly, and be sure you actually have a genuine solution to the problems they highlight to you. By alleviating your clients concerns to their fears they will feel the relief of having you solve their problems for them. The questions you ask your client to determine what concerns they have will give you an insight into how to effectively frame your offer and services. You will find, the majority clients are less interested in the how you deliver the service (the mechanism) and more interested in the result they can experience from it. When you establish what would be a significant concern to your prospective clients and solve that your worry you will find people actively seeking your solution.