The secret to selling in DMs… (It’s not a Google Doc.) If you’ve applied the 5Ps… And they aren’t begging to buy… The #1 reason is that your new plan (offer) lacks in DOABILITY FACTOR. DESIRABILITY FACTOR is the 2nd reason… Why 2nd? Because even if they DESIRE it… If it doesn’t seem DOABLE they won’t buy! There are several ingredients in raising DOABIILITY FACTOR of your plan/offer. One that I notice is that a high DF Offer can usually be sold in ONE SENTENCE! Examples of multi-million dollar offers: 👉 Puts 1000 Songs in Your Pocket 👉 Make Big Money from SMALL Events 👉 Make $1,000+ a Day Replying to Emails while Streaming Netflix 👉 Get Your Ex to Stop Ignoring You by Sending This 2nd Chance Letter Can ya dig it? Do you see how all of those have HIGH desire AND high Doability? High desire and Doability of your plan(offer) make it so you can sell stuff replying to DM/Emails without sales calls or even G Docs. Can you sell your offer in a sentence? 👇 (Note: vote 👇 and post your 1 sentence in the comments and I’ll help ya no charge while I feel like it!)

I got 3 people on Facebook to DM me yesterday requesting Hell Island information, and already have a consultation call booked. I wanted you to have an example of how to use the Mini-Monopoly tools to get calls booked with people who want to pay you money or partner with you. It's easier than most folks think. I just posted the entire case study in the Skool Classroom (right up there 👆) in the private area for everyone who's joined us for the Mini-Monopoly tools. Click the "Classroom" link 👆, then "Mini Monopoly Tools and Training" to see exactly how I booked this consultation using the Hell Island GPS. If you're not in already - JOIN US THROUGH THIS LINK Here's what you'll see in the case study... - the exact Facebook post that got 3 prospects to DM me - exactly how I answered people - how I get them to give me their "Hell Island" information - how I share the output from the tool with them - how I verify that it's helpful for them - the simple question I ask to find out if they need help without asking "do you need help?" - exactly how I offer to help them - how I book and confirm the consultation It might sound like a lot in a case study, but you might find that it's simpler than you

Grabs people's attention WITHOUT ridiculous dances or silly promises Peeps seemed blown away on the call Friday when we showed the "Hell Island GPS" @Jason Eckerman created. Most marketing messages leave out the 1st P of preselling - Present Pain. This little tool gives ya a long list of the Present Pains your people are fighting off right now. Big thing about pain... it ALWAYS has the person's attention, even when they're pretending to ignore it. So, when we talk about it, we automatically get their attention. Check out the little demo and let us know what other tools you might want. There's a good chance Jason is already working on them for you. We wanna stack the deck in your favor so more people beg to buy from you. Of course, since you've already bought the book... we're gonna make sure you get your hands on the new tools before anyone else.

Reading through Make EmBeg to Buy again and just had an insight - maybe it just wasn’t obvious to me, but something just clicked. In the example where Travis discovered fax advertising, I started thinking perhaps people confuse the plan with the present pain. We could easily come to the conclusion that the restaurant owners present pain is that none of their advertising is profitable and just plain sucks. And in my opinion, it is a present pain. Just not the right one. I bet that’s causing them some frustration. But no one wants to buy advertising, right? And by focusing on these pain points, you’re just focusing on the pain points for something that they don’t want anyway. This is why I think people miss the mark. Because a lot of this stuff overlaps. But… That’s also the current plan. Radio ads. Newspaper ads e.t.c The insight I had from this is that we can’t assume that people even know what their current plan is. More importantly, we need to focus on the right present pain. They know that their advertising ain’t profitable. But the reason for them advertising in the first place was to get more carry out orders. That was the real present pain - not hearing the bell ring. It was the symptom that the current plan failed to address. The plan is just a mechanism. We need to focus on the right pain points. Not sure if I’m on the mark here or not. Thoughts?

I'm happy to send this recording to anyone who wants it, just lemme know. 3 keys to being the CHOOSER in life and business. 1 - CHOOSE your focus, CHOOSE your future. 2 - CHOOSE your customers, CHOOSE your future. 3 - CHOOSE your competition, CHOOSE your future. Sounds simple, but how the hell do we DO it? Outside the Mojo-verse, I've never seen anyone who knows how to do these things as simply as they're laid out in "Make Em Beg to Buy". And I'm 60. I've seen a lot of stuff. The more I do them the way I understand em from Travis, the happier I am. And the more people beg to buy or partner with me. = = = = = I did a little "BE THE CHOOSER" call yesterday with a handful of folks from group here. The people there seemed to like it. And the dudes who were also in Little Rock at SERVE NO MASTER said I didn't bastardize Travis's teachings too badly. 😂 Here's just a bit of what we covered and a few pics from the training. = = = = = Pic 1 - Conflicted minds are CHASING minds. Focused minds are CHOOSING minds. The more clear we are about our old plan and our new plan, the more focused we are. And the better CHOOSERS we are. Of course, the better we can do this for others... the more they beg to buy from us or partner with us. = = = = = Pic 2 - CHASERS and CHOOSERS market for very different reasons. CHASERS market to get picked. CHOOSERS market to pick their customers. This matters because whoever chooses your customers chooses your future. It's not a decision that I'm willing to turn over just because someone has a pulse and a credit card. And it's very rare... maybe never happens... that the very best buyers in any niche beg CHASERS to buy. And great partners, don't beg CHASERS to partner. = = = = = Pic 3 - We've been taught that there are 3 ways to do expert and info businesses. All 3 are based on competing and chasing. We can escape those traps when we understand the escape route. Hint: it's in Chapter 3 of Make Em Beg to Buy from you. I had to read it 4 or 5 times to see what Travis laid out for us there so plainly.