We’ve been auditing several accounts lately, and there’s something important we noticed that’s likely wasting a lot of your ad budget 👇 When you speak with Google support reps, they often promise to give you more traffic by turning on the Display Network. ⚠️ The problem? That traffic is coming mostly from mobile apps and random websites — like photo editors, games, and news sites — not from people actually searching for your service. 👉 These clicks are low-quality, accidental, and rarely convert. 👉 You end up paying for junk traffic instead of real leads. ✅ What You Should Do Right Now Go to your campaign settings in Google Ads. Scroll down to Networks. Uncheck “Include Google Display Network.” Keep only the Search Network turned ON. This ensures your ads only show when someone is actually searching for your keywords (like “photo booth rental near me” or “wedding photographer”). 📊 Example from Our Audit: We found one campaign where over $290 was spent on placements like: “Photo Collage Maker – Google Play” “Gallery App – Google Play” “tamalesdonatere.net” All irrelevant — and 0 conversions. 💬 We strongly recommend every member check this setting today. THIS IS URGENT! Make sure both Google Network and Search Partners are disabled.

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Hey everyone! Here's the recording to our weekly training call today Agenda: -went over Google Ads and important things to remember -Do not change any settings in your Google Ads account. -Do not book a call with Google Specialist. We are your specialists. Book a call with us. -went over order forms/checkout page -went over creating packages -went over integrating payment gateway Get a chance to win a Printer Bag! 1. Leave a review here - https://www.trustpilot.com/review/photoboothint.com 2. Screenshot and send it to support@photoboothint.com or 469-273-1876.

Photo Booth Lead Call Script PRE-CALL PREPARATION Before calling any lead, ensure you have: • Lead's contact information and event details from your CRM • Your pricing structure for different event types and locations • Calendar availability ready • Loom.com account set up for video responses THE CALL SCRIPT Opening & Greeting "Hi [Name], this is [Your Name] from [Your Photo Booth Company]. Thank you so much for reaching out about photo booth rental for your [event type] on [date]. I saw your inquiry come in and wanted to personally connect with you right away." Event-Specific Congratulations Choose the appropriate response based on their event type: • Wedding: "Congratulations on your upcoming wedding! This is such an exciting time." • Birthday Party: "Happy birthday to [name if provided]! I hope they have an amazing celebration." • Corporate Event: "That sounds like a fantastic event for your team/company." • Graduation: "Congratulations on this incredible achievement!" • Anniversary: "What a wonderful milestone to celebrate!" • General Events: "This sounds like it's going to be a great celebration!" Information Gathering Questions 1. Guest Count "To help me recommend the perfect package for you, about how many guests are you expecting at your event?" Listen for their response and make note - this affects booth size recommendations and pricing 2. Event Location "And where will your event be taking place? Is it at a specific venue, or do you have the address?" This is CRITICAL for pricing strategy: • High-end venues (hotels, country clubs, upscale restaurants): Premium pricing • Standard venues (community centers, parks, homes): Standard pricing • Budget-conscious areas: Competitive pricing • Difficult locations (limited parking, access issues): Add travel/setup fees 3. Event Duration & Timing "What time does your event start, and how long are you thinking you'd like the photo booth?" Transition to Solutions

Hey entrepreneurs! One question I get asked constantly is: "Should I focus on SEO or paid ads to grow my events business?" After helping 5000+ people build successful photo booth businesses over the past decade, here's the breakdown you need to understand: SEO (Search Engine Optimization) 🔍 What it is: Getting your website to show up naturally when people search "photo booth rental [your city]" on Google. The Good: - Free traffic once you rank (no cost per click) - Long-term results - rankings can last for years - Higher trust - people trust organic results more than ads - 24/7 lead generation while you sleep The Reality Check: - Takes 3-6 months minimum to see real results - Requires consistent content creation and technical work - Highly competitive in most markets - Google algorithm changes can hurt your rankings overnight Paid Advertising (Google Ads, Facebook Ads) 💰 What it is: Paying to put your photo booth business in front of people actively searching or browsing. The Good: - Immediate results - leads can start flowing today - Precise targeting - reach brides planning weddings, corporate event planners, etc. - Scalable - increase budget = more leads - Measurable ROI - know exactly what you're getting for your money The Reality Check: - Costs add up fast - especially in competitive markets - Stops when you stop paying - no long-term asset building - Learning curve - easy to waste money if you don't know what you're doing - Ad fatigue - performance can decline over time My Recommendation for Events Businesses 🎯 If you're just starting: Focus on paid ads first. Here's why: - You need cash flow NOW to sustain your business - Faster feedback loop to test your messaging and offers - Can generate bookings while building your SEO foundation Once you're established: Invest in both, but with this priority: 1. 70% paid ads (Google Ads for "photo booth rental" searches) 2. 30% SEO (building long-term organic presence)