We’ve been auditing several accounts lately, and there’s something important we noticed that’s likely wasting a lot of your ad budget 👇
When you speak with Google support reps, they often promise to give you more traffic by turning on the Display Network.
⚠️ The problem?
That traffic is coming mostly from mobile apps and random websites — like photo editors, games, and news sites — not from people actually searching for your service.
👉 These clicks are low-quality, accidental, and rarely convert.
👉 You end up paying for junk traffic instead of real leads.
✅ What You Should Do Right Now
Go to your campaign settings in Google Ads.
Scroll down to Networks.
Uncheck “Include Google Display Network.”
Keep only the Search Network turned ON.
This ensures your ads only show when someone is actually searching for your keywords (like “photo booth rental near me” or “wedding photographer”).
📊 Example from Our Audit:
We found one campaign where over $290 was spent on placements like:
“Photo Collage Maker – Google Play”
“Gallery App – Google Play”
All irrelevant — and 0 conversions.
💬 We strongly recommend every member check this setting today.
THIS IS URGENT! Make sure both Google Network and Search Partners are disabled.