One thing that genuinely surprises me is the number of clients who tell me they have never received feedback from their groomer. Not once. No discussion about how their dog behaved. No mention of matting. No conversation about skin concerns. No explanation as to why their dog was clipped shorter than expected. They simply collect their dog, pay their bill, and leave. To me, this is a missed opportunity. As groomers, we are in a unique position. We spend hours working hands-on with a pet. We see them in ways that owners often don't. We feel every knot in the coat, every lump under the skin, every reaction to handling, every moment of stress, anxiety, confidence, discomfort, or relaxation. We observe their mobility, their tolerance for different parts of the grooming process, their skin condition, ear health, coat quality, and overall wellbeing. The groom itself is only part of our job. Communicating what we observed is equally important. When we fail to provide feedback, we leave clients guessing. They don't understand why their dog's groom looks different than expected. They don't understand why future appointments may need to be booked more frequently. They don't understand why their dog struggles with nail trimming or drying. More importantly, they lose the opportunity to better understand and support their dog. Professional feedback helps bridge the gap between what happened in the salon and what happens at home. It allows owners to make informed decisions. It gives them a clearer picture of their dog's grooming needs. It helps them understand the reasoning behind our recommendations and creates transparency in the grooming process. I also believe that communication is one of the biggest factors in building trust. When clients feel informed, they feel involved. When they understand the "why" behind our decisions, they are far more likely to trust our professional judgement. They see that we are not simply providing a service we are advocating for the welfare of their dog.

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My name is Alyssa, and I’ve dedicated my career to helping dogs, other groomers and their owners transform grooming from a stressful experience into a calm, positive one. With years of hands-on experience in dog grooming salons, I’ve seen firsthand how understanding a dog’s emotions and body language can make all the difference. My passion is teaching gentle, effective techniques that build trust and cooperation, so grooming becomes something both you and your dog can look forward to. Beyond behavioural grooming, I’m also here to support you with everyday pet grooming questions and offer business coaching if you’re looking to grow or improve your grooming services. Whether you’re a pet owner or a professional groomer, this group is a space to learn, share, and get personalized guidance. I’d love to get to know you and your furry friends! Please introduce yourself and tell us a little about your dog — their name, breed, and any grooming behaviour challenges you’re facing. Looking forward to connecting with you all and making grooming a better experience for every dog!

We’re opening the doors to something special… and it’s completely FREE. Why? Because behavioural grooming is one of the most important — yet least understood — areas of our industry. Every day, groomers are working with dogs showing signs of stress, anxiety, and fear…But many aren’t feeling confident in how to identify it, let alone how to respond to it effectively. That’s exactly why we’re doing this. This webinar isn’t about perfection it’s awareness, understanding, and practical change. We want to help as many groomers as possible :Recognise behavioural signals earlier : Reduce stress in the salon environment :Build safer, more positive grooming experiences :Feel more confident handling challenging dogs And most importantly — we want to introduce you to the foundation of it all: The POA Method (Pause • Observe • Adjust) This simple but powerful framework is designed to help you: ✔ Slow down and assess what’s really happening ✔ Understand the dog in front of you ✔ Make informed, ethical grooming decisions in the moment This is where it starts. Whether you’re new to grooming or years into the industry, this session will shift how you see behaviour in the salon. Spots are open to all Skool members — don’t miss it. 👉 Join us and start changing the way you groom.

Let’s be honest for a minute… The dog grooming industry hasn’t just made things hard —it’s set groomers up to fail. Not because you’re not good enough.But because of what you were taught to prioritise. From the very beginning, the focus isn’t the dog… It’s: 👉 How many dogs you can get through in a day 👉 How fast you can complete a groom 👉 How to stay “on schedule” 👉 How to keep pricing competitive In most multi-groomer salons, success is measured by numbers. “How many dogs did you do today?” “Can you fit one more in?” “Why did that groom take so long?” So you learn very quickly… Speed = good groomer Slowing down = problem And that’s where everything starts to break down. Because no one is teaching you what to do when the dog can’t fit into that system. No one is teaching you how to: ❌ Pause when the dog is overwhelmed ❌ Recognise the early signs before it escalates ❌ Adjust the groom without feeling like you’re “falling behind” ❌ Say “this isn’t safe to continue” without guilt Instead, you’re standing there with a dog that: Doesn’t like the dryer Pulls away for nails Freezes or fights on the table And in the back of your mind is one thought… “I don’t have time for this.” So you push through. Your rush. You hold a little firmer. You try to just “get it done.” And then the dog escalates. Now it’s snapping.Thrashing.Completely shut down. And it feels like it came out of nowhere… But it didn’t. We just weren’t given the space — or the skills — to see it earlier. This is the part no one talks about… 👉 The industry teaches you how to complete grooms but not how to work with behaviour 👉 It teaches output but not regulation 👉 It teaches speed but not awareness So when things go wrong… We blame ourselves. “I should be able to handle this.”“Why does this dog hate grooming?”“Am I just not good enough?” When in reality… You’ve been trying to fit a living, emotional animal into a system designed for production. And those two things don’t align. When you start shifting away from:“How fast can I finish this groom?”