You shouldn’t guarantee results. And honestly… you’re right to be scared. Most people try to say things like: “Guaranteed leads” “Guaranteed results” But here’s the problem: You don’t control everything. - the market might suck - the offer might be weak - the client might not execute properly And now… 👉 your business is on the line for things you can’t control The smarter approach 👇 Use a buyback guarantee instead. Simple: 14-day, no questions asked refund. Full money back. No hoops. No arguments. Why this works so well - removes ALL risk for the client - makes it easy to say yes - positions you as confident (not desperate) But this is where most people mess up… They offer the guarantee. But don’t back it up. The real game is the first 14 days If you want this to work, you need to: - deliver quick wins fast - communicate constantly - build a real relationship Because if you nail those 3 things… The client won’t even think about a refund. I’ve had thousands of clients go through this exact setup. Less than 1% ever asked for their money back. This isn’t about “reducing refunds.” It’s about: 👉 making it a no-brainer to start 👉 and making clients want to stay If you want the full breakdown of how to structure this into your offer… Comment “Offer” below 👇

Anyone here using maildoso? Thoughts? I’ve saw a post on LinkedIn from someone who helped me a lot with starting off with cold email and he recommended them recently. However, I’ve tried a number of those types of setups and had a poor experience (mailforge, Google resellers etc) in the past. I’m giving them a try alongside my Google/outlook accounts. Just wondering if anyone has used or is using maildoso and what was it like. Cheers

Most people track the wrong metrics. Health scores. Open rates. Dashboards that look reassuring. None of that actually tells you if your cold email is working. There’s only one deliverability question that matters: Where did the email land? • Primary inbox • Promotions • Spam That’s it. That’s the game. How I Actually Judge Deliverability I don’t guess. I test inbox placement. The simplest way to do this is by sending emails to seed accounts and checking where they land. Here’s how to read the results: Inbox (Primary) You’re good. This is where replies come from. Promotions Not ideal. Usually a copy issue. Spam System problem. Infrastructure, domains, or sending behavior needs fixing. If you don’t know where your emails are landing, you’re flying blind. Here's the real takeaway 👇 Instantly lets you run daily automated inbox placement tests with one click. It shows you exactly where your emails are landing - inbox, promotions, or spam. No guessing. No false confidence. It’s free, takes under a minute to set up, and gives you more signal than most “health scores” ever will. Once you track placement, deliverability becomes obvious, not mysterious. If you want the step-by-step setup for inbox placement testing, comment “Placement”, and I’ll send it over.