I’m seeing a lot of coaches building coaching apps right now. And I get it… Your clients having you in their corner matters. Accountability is crucial, as is your support. But I can’t shake this question… At what point does “support” quietly become dependency? If every decision you client makes runs through a coach, a prompt, or an app… Are you actually helping your client build themselves or are you conditioning them to outsource their judgment? There’s something uncomfortable here for me and I’m torn… I can’t help thinking that the more we normalize constant guidance, the less we help our clients stand on their own thinking. Coaching should be a bridge, not a crutch. The goal isn’t better answers from outside. It’s better questions from within. The consequence I grapple with is that we risk creating a generation of highly supported people who don’t trust themselves to move without permission. Curious how others think about this… Where’s the line between empowerment and dependency?

Here's what happened: I have an ad running on Facebook, to promote our free Expert Coach certification and community. Yes, it's free... And yet some people still can't help getting triggered. Even though they’re therapists who should know better. Now... I don't always respond to trolls on Facebook... But this one was too good to ignore! Take a look: THERAPIST: Coaching is mostly BS. In my city, they're all coaching one another in a circle because nobody is buying it any more. ME: Because that's what you see, does it make it true? *** this really triggered our lovely therapist *** THERAPIST: OMG forty years of experience as a professional Change Agent, therapist, I know nothing. hahahahaha. Listen, you coaches, you really think you can change people by sitting them down, giving them advice and happy clappy claptrap. I've seen it over and over. How many clients do you think I've had down the decades who have spent a fortune with you charlatans and got nothing lasting from it? Dozens. You don't understand psychology, you don't understand process, you don't understand mental health, you don't understand the unconscious, you don't understand trauma, nothing. It's all, hey, you can be amazing if you just listen to me telling you how. Go away. You are all massive frauds. If you really want to 'help' people, man up, train to be an actual therapist. Coaching is literally 'made up.' You're all little arrogant mini gurus, it's a grift. And yes, it infuriates me. If your ad shows up on my timeline I'm going to tell you the truth. That's what actual therapists deal in you know. The Truth. ME: what did they teach in your therapist training about judgement? I've been coaching for nearly 30 years and I have played a part in thousands of transformations. But in your view I don't understand? And I'm a massive fraud? I'm a grifter? How many clients do you think I've had down the decades who have spent a fortune with therapists and got nothing lasting from it? Does that mean therapy doesn't work?

If I offered to give you everything you need to get your first (or next) $1,500+ coaching client in the next 30 days… Without getting overwhelmed with social media… Would you take me up on that offer? Here’s the deal: This Saturday 24th August at 2pm UK time (9am EST)... I’m going to hop into my Zoom room… And walk you through exactly you can: 1. Find new coaching clients with money to spend 2. Get them to book a consultation call with you 3. Sign them as a client for $1,500 or more without being salesy And do it all without posting on social media, getting dressed up to make videos, or getting bogged down with creating content every day… BECAUSE WHO’S GOT TIME FOR THAT?? Look, I haven’t taught this system for a while. And I don't know if or when I’ll do it again… So I’m expecting this to be a popular session :-) If you’d like to join us and start getting new clients… Then please register here ASAP. Let’s goooo!

Whatuuuuup team! Here’s the deal... A lot of you are getting great at coaching and now you need clients :-) So I have put together a pdf guide for you showing you how to get clients in less than 30 days Including: > The 3 problems stopping you getting enough clients (and how to fix it) > Why organic marketing doesn’t work anymore (and what to do instead to get clients fast) > How to work with 3-4 clients per month and make 10k a month Sound good? This will change your life when you implement it For example: Ana used this to make 10k in less than 3 weeks >>> Comment the word “clients” below and one of my team will hook you up with it Let’s goooooooo!

I wanna thank Ed and his team, the EC community, and a special thanks to @Malika Kasimov for being so helpful as to volunteering to allow me to coach her for my session submission