âFair Enough?â â The 2 Words That Close Deals (Even When Theyâre Hesitant)
One of the most underrated closing techniques I use as an agent is asking: âDoes that sound fair enough?â Let me break down why this works so well. đŻ It triggers reciprocity Psychologically, when you give someone a concession, A timeline adjustment, a flexible commission, a shorter contract, a sweetener in the dealâŠAnd then follow it with: âFair enough?â âŠyouâve just tapped into one of the strongest human triggers: The Law of Reciprocity. No one wants to be the âunfairâ one in the exchange. They received something now they feel pulled to give back. In sales, that means agreement. đŹ Real examples I use: Letâs say Iâm wrapping up a listing presentation, and the seller says: âIâm just not sure about locking in for six months.â Instead of fighting them or backing down, Iâll say: âLook, John, totally get it. What if we reduced it to a 90-day agreement, just to make sure you feel comfortable moving forward? Does that sound fair enough to at least give this a shot?â Most of the time, they say yes. Language framing for agents If a seller pushes for a lower commission, instead of folding or debating it, I lean into agreement and tone: âYou know what, John? Thatâs fair. I can see why youâd feel that way, especially in this market.â Then I pivot into my value. It levels the playing field, keeps them engaged, and prevents resistance from going up. If youâre trying to become a master communicator, donât just study objection handling⊠Study objection prevention Study reciprocity Study linguistic framing And start asking: âDoes that sound fair enough?â âŠright before they say yes. đ© Comment "FAIR" if you got value from this & are going to start using this in your business. Let's Gooo âAlexis