Have you ever wondered why storms and hurricanes are given names? If you heard on the news that there will be a hurricane coming through in the next few days, it may spark some concern. But if the news told you that Hurricane Katrina is about to hit, its level of concern is much higher as opposed to just a "hurricane". This is because named hurricanes and storms are more memorable and personal, making the threat feel more real and urgent, which helps people take warnings more seriously and prompts them to take necessary precautions. So why are you selling "an AI customer support chatbot that answers x% of customer inquiries, 24/7, and improves the customer journey massively by providing website visitors with a personal assistant", when you could be selling "a fully trained AI customer support agent, called Mark. He works 24/7 and can answer x% of customer inquiries and he acts as a personal assistant for every website visitor"? Personify your solution. When AI is given human-like traits, users are more likely to attribute intelligence and competency to it. It becomes easier to remember, it allows for a connection with the chatbot and adds weight and value to the chatbot. It is a phycological trick. It's not some off-the-shelf chatbot you're offering, but rather a new member of their team. Business owners want to take care of their team. This will make them think the chatbot is part of their team, and not some luxurious add-on. This personification bridges the gap between an AI solution and an actual employee. And therefore, associates more value with it by comparing it to a human employee rather than just some automation or solution. Human employees cost WAY more than AI solutions that act as them. Mention how an AI will cost a fraction of the minimum wage for a human. Highlight what he can do better than humans. When mentioning the solution, talk as if it is a human. He, she, etc. Just like Hurricane Katrina. PERSONIFY YOUR CHATBOTS. In the same way a hurricane is.