As somebody who is in a similar niche, the only difference is that I add in personal training since I have a background in both mental and fitness, I would suggest adding in your target market. Right now all of them are a little too broad, and it is not clear who you are specifically targeting. Remember the marketing principle: if everybody is your customer, then nobody is your customer. On top of that, it makes marketing easier when you hone in on exactly who you are talking to. For example: I help account executives struggling with emotional eating fix the habits behind the struggle so weight loss feels natural, not forced. (this is my current one) A great way to do this is to look at your current clientele and pick the top three to five best clients you have worked with, meaning the clients you got the best results from. Identify what they all have in common and then write your big domino for there. For example, if your top five clients were all lawyers, then you target lawyers. If your top five clients were all single mothers, then you target single mothers. Keep in mind you want to start narrow, but that does not mean you are going to stay there. That is a big myth many people believe, that if they go too narrow they will pigeonhole themselves. The truth is you will grow from there. For example, remember that Amazon started by only selling physical books, and now they sell everything. If you do not have any clients yet, or if the clients you have are not the kind of clients you want to work with in the future, then start with yourself. What are three to five core identities of yourself that you can target? For instance, if you are a woman over 35, that would be an identity and a target market you could focus on. You could also build around the big solution or one of your most effective solutions. For example, I focus on emotional eating. You might focus on PTSD or on helping someone after the loss of a loved one, etc.