Common Social Media Terms
Ultimate List of Social Media Content Terms 1. Algorithm - A computer program that decides what posts people see on social media based on their interests. 2. Analytics - Tools that show you numbers about how your posts are doing, like views, likes, and shares. 3. Audience - The group of people who see your content and follow your account. 4. Bio - A short description about you or your business at the top of your profile. 5. Call to Action (CTA) - Words that tell people what to do next, like “Click the link” or “Follow for more.” 6. Caption - The words you write under your photo or video to explain or add context. 7. Content - Anything you post on social media, like pictures, videos, or stories. 8. Engagement - How much people interact with your posts, like liking, commenting, sharing, or saving. 9. Feed - The main page where people scroll through posts from accounts they follow. 10. Hashtag - A word or phrase with a “#” in front of it (like #funnyvideos) to help people find your posts. 11. Impressions - The number of times your post is seen, even if someone doesn’t interact with it. 12. Insights - A deeper look at how your posts are performing, showing stats like reach, engagement, and more. 13. Link in Bio - A clickable link in your profile where you can send people to your website or products. 14. Niche - A specific topic or audience you focus on, like cooking, fitness, or pet care. 15. Organic Reach - How many people see your post without paying for ads. 16. Platform - The app or website you’re using, like Instagram, TikTok, or Facebook. 17. Post - A picture, video, or text you share on your profile. 18. Profile Picture - The small photo or logo that represents your account. 19. Reel - A short, fun video format on Instagram for showing off your creativity. 20. Share - When someone sends your post to others or shares it on their profile. 21. Stories - Short posts (photos or videos) that disappear after 24 hours. 22. Tag - To mention another account in your post by typing “@” and their username. 23. Trending - Popular topics, songs, or challenges that many people are talking about or doing. 24. Viral - A post that becomes very popular and gets shared by lots of people quickly. 25. Engagement Rate - A percentage that shows how much people are interacting with your content compared to how many followers you have. 26. Follower - Someone who chooses to see your posts on their feed. 27. Content Calendar - A plan for what and when you’ll post on social media. 28. Thumbnail - The small preview image for a video or post. 29. Reach - The number of unique people who see your post. 30. Aesthetic - The overall style and look of your content, like colors, fonts, or vibe. 31. Collaboration (Collab) - Working with another person or brand to create content together. 32. Influencer - A person with a lot of followers who can influence what people buy or think. 33. Engagement Bait - Posts that ask for likes, comments, or shares to get more interaction. 34. Pinned Post - A post you keep at the top of your profile so everyone sees it first. 35. Carousel - A post with multiple photos or videos that people can swipe through. 36. User-Generated Content (UGC) - Content made by your followers or customers about your brand. 37. DM (Direct Message) - A private message sent to someone on social media. 38. Trending Audio - A popular sound or song that people use in their videos to get more views. 39. Highlight - Stories you save on your profile so they don’t disappear. 40. Hashtag Strategy - Choosing hashtags to help the right people find your post. 41. Scroll-Stopping - Content so interesting that people stop scrolling to watch it. 42. Hook - The first part of your video or caption that grabs attention. 43. B-roll - Extra video clips that make your content more interesting. 44. CTA Button - A clickable button, like “Shop Now” or “Learn More.” 45. Editing Software - Apps or programs that help you fix or improve your photos and videos. 46. Livestream - A video you broadcast live to your followers in real time. 47. Content Pillar - Main topics you post about regularly, like tips, tutorials, or behind-the-scenes. 48. Monetize - Making money from your social media content. 49. Boosted Post - A post you pay to show to more people. 50. Sponsored Post - A post where a brand pays you to talk about their product or service.