@Christopher Parsons Hey there :). In a nutshell... 1) Meta and Google's AI and machine learning and so effective that you will get EXACTLY what you ask for (bid on). People are still teaching bidding on video views, engagement, clicks etc - this is mostly horrible advice! When you bid on leads, you attract a subset of users who spend all day filling out forms for freebies - especially now! 2) Your creative is the only targeting you need/should use! Again, people still teaching interest targeting, lookalikes, etc - swimming up stream. Using Advantage+ campaigns with broad/no targeting is the way... 3) The "float period" - when you sell a low ticket product (tool, course, bundle etc) you get INSTANT feedback on ROAS and overall performance. If you have a high ticket offer and run ads for leads or appointments, you have to wait days or weeks to evaluate performance. NOT GOOD - you could waste thousands during this float period. This is why E-commerce dominates paid social - spend today, earn today. and MOST IMPORTANTLY - Google and META are sending you customers! HOW TO DO IT 1) Map out the A-Z process your customers have to follow to get results from your course or coaching program. 2) Pull out the first step (or steps) and create an amwesome mini-course that solves a specific problem. 3) Run ads optimized for purchases - scale based on real time data... 4) sell these CUSTOMERS more stuff! ADVICE FILTER :) *I spend millions on ads btw When people online give advice, you MUST ASK one critical question.... "Hey jim, do this for ads!" "Cool but how much are you spending this week on ads" "Twelve dolars" "Then why the F&*## should I listen to your advice"

@Daniel Borrelli exactly! bravo...