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Ray Edwards Inner Circle

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How to write the words that sell.

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35 contributions to Ray Edwards Inner Circle
Help with accessing Words into Wealth VIP needed
I just signed up for WiW with VIP, but I“ve run into trouble with email mess. Below is what I wrote to the support, but posting it here too, just in case. Bottomline is, can I get granted access to the challenge with this account I am writing in here, since this is my Skool account, and already have many thing here, including Ray E stuff :D @Ray Edwards @Melanie Crane @Bryan Switalski (thank you SO much in advance - I know this is messy, but dunno what to do ...): Dear Ray and Support, I just signed up for the challenge, but I“ve run into trouble with my email for "Skool" ... I have purchased this course with my idaala@ymail.com (yes it“s an "y"), BUT I seem to bee on "Skool", with my idaandersenlang@ymail.com mail... so now I can“t seem to access the course inside of skool. Last time I bought a challenge from you (using the email idaala@ymail.com), you sent me an invite to Skool that I clicked on and I believe that is how this assocition with the email "idaandersenlang@ymail.com" was made, beacuse I already had a skool account with this email. So now I am in trouble. I need to have my content in ONE account on Skool.... would you be able to send me an invite to the Words into Wealth challenge VIP, so I can maybe get it accepted to my existing Skool account? I hope this is not sounding too confusing and that we can get to solve it quick :D Kind regards, Ida
1 like • 9d
Okay. We will get you sorted out. Promise.
šŸŽ‰ That's a wrap! šŸŽ‰
We just finished the Author of Influence Bootcamp, and we're so proud of what you accomplished this week! To everyone who showed up, participated, and pushed themselves to grow—thank you. Your dedication, insights, and willingness to dive deep made this bootcamp truly special. As we close out, I'd love to hear from you: What was your biggest takeaway from the Author of Influence Bootcamp? Whether it was a strategy that clicked, a mindset shift, or a breakthrough in your approach—drop it in the comments below. Your reflections not only help solidify your own learning but inspire the entire community. Let's celebrate each other! 🄳
2 likes • Oct 16
@Deremiah Cpe my goodness, my friend, you have just given me a higher bar to leap over whenever I attend anyone else's event because you really took the time to observe and find all the things that were praiseworthy and that worked, and you gave positive reinforcement to each member of my team. I treasure this. Thank you, sir. Let's talk soon, shall we?
1 like • Oct 17
@Deb Tracy Spaeaking of STORIES 0 I strongly encourage each of you to begin collecting yours and writing them out as ā€œFinished Writingā€ so you can lift those blocks out of storage and MAKE USE OF THEM. I taught a $5,0000 workshop a few years ago about how to build your Universal Personal Story Archive, and cross-reference it so that each story had a LEAST 3 different application. One attendee said he got MORE THAN 10 X his money back frin building and using those stories.
BOOK PROPOSAL: PASTOR for Pastors
Title: PASTOR for Pastors: A Powerful, Practical Framework for Sermons that Connect & Call to Action Author: Steve Garcia — ā€œThe Merry Mystic,ā€ leadership & team-building coach, and 30-year urban church pastor. Overview: Every week, pastors face the blank page, praying, ā€œLord, what do I say?ā€ Every week we stand before a sea of faces -- whether a congregation, a youth group, or a classroom full of learners -- and pray, ā€œHelp me, Lord, help this to go well.ā€ PASTOR for Pastors offers a lifeline — a proven framework for crafting messages that connect head, heart, and hand. Adapted from Ray Edwards’s celebrated PASTOR model, this book translates timeless copywriting wisdom into sermon-writing gold. Built on the lived experience of a veteran preacher and coach, this book shows how to communicate grace with clarity, power, and practical next steps — every Sunday. Hook: What if sermon prep didn’t drain your soul, but refreshed it? What if the ā€œsales funnelā€ of a sermon actually mirrored Jesus’s way of speaking truth with compassion and call to action? Promise: Pastors will discover a joyful, repeatable process to prepare sermons that: - Speak to real human pain - Stir the heart with redemptive stories - Offer grace and a clear path forward - Move people toward transformation, not just inspiration Why Me / Why Now: I’ve written and preached hundreds of sermons. Some soared. Some sank. But I’ve discovered that the difference isn’t inspiration — it’s structure. Ray’s PASTOR framework helped me rediscover the joy of sermon prep — not just for selling, but for saving — reminding me that good sermons serve. This book is a lifesaver for weary pastors who are tired of chasing ā€œviral sermonsā€ and ready to rediscover the sacred art of preaching that changes lives. Comparable Works: - Communicating for a Change – Andy Stanley - Talk Like TED – Carmine Gallo - How to Write Copy That Sells – Ray Edwards - PASTOR for Pastors bridges these worlds: communication + clarity + calling.
1 like • Oct 16
I also love this! Wow!
GALUK - Useful Questions to answer in writing
Useful Questions to answer in writing WHO do you help? Women 45+ (50+) in business who want to upgrade their life/business Corporate, ex-corporate, solo business owners, service based business owners, where THEY are the business WHAT is their most painful problem? They feel like they don’t have control over their life They KNOW they are on the cusp of a new chapter yet they are not able to get traction to get going or sustain actions/momentum. Feel STUCK and in their own way - unable to move forward or make meaningful progress in their life They have ideas but don’t act on them or are not successful in implementing/making progress. They have significant inner conflict about taking the actions; they don’t feel resourceful; their sense of self has eroded; their decisiveness wavers They don’t see a way out, a way forward They are despondent - ā€œis this it? How come i can’t figure this out? I don’t WANT to be done, I’ve got more to live, to give - The expanded direction competes with other ā€œlifeā€ events /transitions, which require emotional energy and time NOT making progress and emotional turmoil that accompanies it HOW does that problem show up for them? (know what it is but not doing it - Wheel spinning Continue to have a number of starts and stops and redirects, only to circle back and repeat it - no firm decision and then action to implement. ā€œAnalysis paralysisā€ - Feel emotional ups and downs - exaggerated when they see the ā€œon holdā€ nature of their life Days into weeks and months, and still nothing to show for their ā€œdreamsā€ - and because of this, they are starting to waiver and wobble about what they think is possible for them They see OTHERS who are dramatically less qualified than they are - visible on the social media platforms - getting the deals, getting the attention - and yet they KNOW they are sitting on a gold mine of ideas, of vision, of energy OR They are KNOW its time to shift gears away from their current position - but feel frozen because don’t know the next move. Justify and excuse their inaction because their comfort and familiarity is all in the past - yet
0 likes • Oct 16
Critique of Your Audience Analysis, Deborah What's Exceptionally Strong 1. Your Pain Point Diagnosis is Visceral The line "I don't WANT to be done, I've got more to live, to give" is devastating and authentic. This captures the existential crisis of capable women at midlife better than most positioning I've seen. It's not about ambition—it's about mattering. 2. Your Paralysis Pattern is Precisely Articulated "Starts and stops and redirects, only to circle back and repeat it" — this is the exact loop your clients are trapped in. You can feel the exhaustion and shame in that description. You're not describing surface behavior; you're naming the experience of being stuck. 3. Your Competitor Failure Analysis is Incisive "Stops at the pretty words, doesn't provide the practical path" — this is a sharp critique of the transformation-industrial-complex. You've identified that most coaching is: - Too conceptual (identity work without embodiment) - Too superficial (symptoms vs. core) - Too short-term (doesn't support duration to complete) This suggests you understand why your approach will be different. 4. The "Dramatic Qualification Gap" Insight "They see OTHERS who are dramatically less qualified... getting the deals, getting the attention" — this is psychologically astute. It's not envy; it's proof to themselves that they're the problem, which deepens the paralysis. Brilliant diagnostic detail. 5. Internal vs. External Success Mismatch You've identified that many of your clients have "the financial piece figured out" but gaps in relationships/health. This reframes success as incomplete rather than failed, which is more accurate and less shame-inducing. Significant Opportunities 1. Your "What If" Section is Dramatically Weaker Than the Problem Issue: After 1,500+ words of razor-sharp problem diagnosis, your breakthrough questions feel... vague and unanchored. - "What if we could imagine ourselves as if observing our life in a movie?" (This is interesting but unexplored) - "What if we imagined our life if we had been raised as a man?" (This trails off incomplete) - "What if there was a growth pathway that would actually lead to your destiny?" (Too abstract—what pathway?)
posted rough draft - for your review and comments - thank you!
Hello Ray! wonderful program - here attached is my first draft of the Title Page, the Opening Materials, the Introduction, and the first three chapters. This is a definitive book - establishing my messaging and connections in this domain. Been working on developing all this over 50 years - and been writing this since January in a Substack with a mountain of stuff LOL good grief LOL - so I see this book as a critical stake in the ground .... So it will be longer than 20,000 words and 50-60 pages. Probably about 50,000-100,000 words and 150-200 pages. I'm making it a combination of a story and discussion - like you say, story and point should accompany - so I'm jumping into that like a kid cannonballing into a warm summer lake! And of course - appreciate all of Dr. Fred's input. I plan to have this book finished by the end of this week - and submitted for copyright - and trademark the key branding phrases - all of which are entirely my own. Totally look forward to your comments and suggestions. Thank you !!!
0 likes • Oct 16
Critique of "The Zen Jumpā„¢" What It Does Exceptionally Well I liked this so much I kinda got deep into the weeds. Let me know if you want to get on the phone and talk about this! -Ray 1. Narrative Integration The Marcus and Alyssa storyline is brilliantly executed. Their relationship struggles, business pressures, and parenting challenges feel authentic and create emotional investment. The scenes are vivid and relatable—particularly the 2:47am opening, the cold silence between them, and Maya asking "why are you sad?" 2. Diagnosis of the Problem The five forces framework (mental models, emotional loops, fundamental compensation, root identification, preference addiction) is incisive and well-articulated. The analysis of why intelligent people struggle with decisions is compelling and non-obvious. 3. Intellectual Rigor Chapter 3's treatment of the Tao is philosophically sophisticated without being academic. The "something from nothing" paradox and the "Light Before the Big Bang" concept are handled with appropriate gravitas. You don't dumb it down. 4. Structural Clarity The organization is logical: Problem → Territory → (presumably) Solution. Each chapter has clear subsections that guide the reader through complex ideas systematically. 5. Tone and Voice The writing is direct, unsentimental, and refreshingly free of typical self-help platitudes. Phrases like "Not because you're weak. Because you're operating from broken framework" cut through without coddling. Significant Strengths 1. The "No Easy Exit" Message Your insistence that there's "NO EXIT from indecision through mind programs" is courageous. Most business books promise quick fixes. You're saying the entire operating system is broken—this will resonate deeply with exhausted high-achievers. 2. Concrete Examples Marcus's vendor decision, Alyssa's hiring paralysis, the Wednesday night fight—these ground abstract concepts in lived experience. The "development of karma" through cascading consequences is particularly well-illustrated.
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Ray Edwards
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