Treat small media outlets with the same respect as major ones. Today’s “small” platforms are tomorrow’s industry leaders. I value relationships with those who believed, supported, and showed love before fame made it convenient.

anyone taking the courses, what do you think? what do you recommend?

Going viral isn’t luck, it’s timing plus emotion plus clarity. Content spreads when it makes people feel something fast and understand it instantly. Shock, humor, inspiration, or truth always beats “perfect branding.” If it doesn’t spark a reaction in 3 seconds, it won’t travel. Virality is strategy wearing a hoodie.