It’s splitting the web in two, serving one version to Google (at the moment) and users, another to AI agents. It will eventually change crawl budgets. It’s going to effect what AI ‘sees’ For many SEOs, your content, your client’s content, has just become second-class citizens. We anticipated this change with our Distributed Authority Network strategy some months ago in the Hidden State Drift Mastermind. I’m kicking my self for not implementing it more broadly. Somewhat unbelievably, that intuition proved valuable, as traffic from LLMs has spiked on what can only be charitably termed garbage sites, with predictable entity shaping effects. Context Management and computational overhead continues to THE theme for 2026. We will be covering this in this week’s hiddenstatedrift.com Mastermind.