One of the costliest mistakes is not understanding the difference between an offer and a deliverable. Anybody want to discuss? Rooting for Ya, Travis

I've got a library of video content going back to 2014. One of the things I'm excitedly focused on is using AI to repurpose the content into books, courses, membership programs and so much MORE! I am blown away by what Claude AI, Perplexity, and POE AI can create that I can monetize with the licensing model. 👍There are endless licensing money machines to build using A.I. 👀I believe MARRYING AI and Licensing gives birth to the most stress-free income babies ever born! If you don't have content of your own? There are heaps of coaches, consultants, content creators, experts, and business owners with a fortune in IP just "sitting under their mattresses." ...without the know-how or time to monetize it. How interested would you be in me talking more about AI and royalty payments? 🖕1= I'd rather spend a weekend at my mother-in-law's than use AI to earn royalties. 👍10= I'd spend a weekend with my mother-in-law to learn more! (or somewhere in between? LOL) Sound off 👇 Thanks in advance! Rooting For Ya, Travis PS The "trick" with earning royalties from content is knowing how to PRESELL it. Because you've already got Make Em Beg to Buy, you are already on 3rd base in this ball game!

He didn't quite make his 30th birthday... and he died over 200 years ago in 1822 when his boat sank in a storm off the coast of Lerici, Italy... but he left us some timeless preselling wisdom. Just 5 little words and 2 commas. One of the major English Romantic poets Percy Bysshe Shelley left us this preselling gem >>> "Joy, once lost, is pain." <<< Wherever there WAS joy... now there's pain. "I finally got up the nerve to ask her out and she said yes. Wouldn't return my texts after the 2nd date." "I used to break tackles to score touchdowns in high school. Damn knee is so bad now I can't run up and down the hall with my grandkids." "I could eat whatever I want and not gain a pound. Now I gain 3 lbs every time a fast food commercial comes on." Wherever joy once lived... pain answers the door. All we gotta do is knock.

I think most marketers believe getting leads is just a matter of wordsmithing and copywriting. They torture words to get prospects to raise their hands. If they don't get the answer/results they want... Shock, whip or slice the words again. If that doesn't work... They blame the hostage. And go look for a more "motivated" hostage. Torture is no fun. 😪 Most humans don't like it. They equate marketing with torture. marketing = torture Which means... getting leads = torture Which means? Most humans will only get enough leads to barely survive... Because pain! Because I am human, I avoid pain and torturing peeps, too. But... I am also a stubborn SOB. (Ask my wife.) 🙂 I didn't want to barely survive. I also want to have FUN! Fun is one of my #1 priorities in life and business. I don't want to spend my days torturing words. I also want all the leads I can handle. So, gawt dammit! I'm gonna get what I want! I had my first epiphany when I was selling advertising. Have you ever sold advertising? It's hard AF to torture those words to get leads. It's not quite as hard as selling insurance (which I've done too), but it's not fun. Here's what happened...the short story... I created a new advertising medium in my town. For restaurant owners, it did what no radio, TV, or newspaper ad could do... It only sent ads to offices packed with their ideal customer. Office workers who would order CARRY OUT orders for 1 to 50 people AT A TIME. This was big $$$ and little hassle for restaurant owners. It didn't take word torture. I'd show them the list of all the offices it went to. They'd say, "How much?" Then I'd take their money. 🤑 And the first day the ad went out, their carry-out line would ring like crazy. Because it worked so well... Lead getting was fun and easy... Everything worked. I could just call up a restaurant and ask, "Can I send your lunch special to most of the offices in town?" The answer was always, "Sure!" Then I'd set up a time to meet so I could get their lunch specials and I'd almost always walk away with a check.

If you see fit. If you'd like to leave a review for Make Em Beg to Buy. I wouldn't be against it. 🙂 If not, that's okay too. Rooting For Ya, Travis