Hey everyone, I'm building out my agency's GHL setup right now, AI chat, email/SMS follow up, booking automations, all for medical aesthetics clinics. Before I spend the next few weeks building it all from scratch, does anyone know if Liam (or anyone here) has a snapshot floating around I could start from? Even a rough one would save me a ton of time. Appreciate any pointers 🙏

Hey everyone 👋 Finally at a point in my agency where I have a solid client base running Meta ads and I'm starting to hit a wall with capacity. I'm torn between two hires and would love some input from people who've been here: Option A — Freelance Ad Creative Specialist Someone who can take raw footage I provide and/or use ai tools to produce high converting ad creatives (video + static) for my clients every two weeks. This is eating up a lot of my time right now and keeping me from focusing on growth. Option B — Junior Media Buyer / Ads Manager Someone to take on a few of my ad accounts so I can step back from day to day campaign management and focus on client acquisition. My instinct is to start with the creative person first since that's my biggest bottleneck right now .. Main question: Where are you finding good people for either of these roles? I want someone who actually understands Meta and direct response, not just a general video editor or VA. Any insight would be huge. Thanks 🙏

Hi everyone, just wondering how do we stay in the same niche without using the same angles/creatives for paid ads and lead magnets? For example if I’m working for mortgage brokers wont they all need the same lead magnets? I don’t understand how I differentiate so I’m not using the same ads for all my clients.

The agency game changed in the last 30 days and most agency owners haven't noticed yet. Here's what I mean. Right now inside my agency, AI is building the creatives. It's editing the videos. It's building, launching and optimising client campaigns. It's writing the reports. It's following up every lead and holding clients accountable to actually show up. It's building the landing pages. Work that used to need a team is now being done by one person with the right systems. And the agency has done $3.4M in revenue off the back of it. Which brings me to the question: How would you like to see exactly how we're using AI to run the agency, and the fastest path we know to take a solo agency from wherever it is now to $30K/month profit? Because tomorrow, Friday 9 October @ 9am AEST (Thursday 7pm EST / 4pm PST), I'm hosting a private, one-time-only "$30K/Month Profit Fast Track" webinar behind the scenes. This will NOT be your typical long drawn out webinar. No slides full of theory. No cookie cutter presentation. Purely show and tell on what's working inside the agency right now. During the webinar you'll get your hands on: #1.) What actually changed with AI (and why it matters for agencies specifically): Most people think AI is a ChatGPT tab you open to write an email. That's not what I'm talking about. I'm talking about AI that does the work. Not assists with it. Does it. Campaigns get built. Leads get chased. Reports get written. Pages get published. Without you in the chair. I'll show you exactly what we've handed over, what the outputs look like, and what it's done to our margins. #2.) The $30K/Month Profit Fast Track model: Revenue is vanity. Profit is what pays for your life. Most agency owners hit $30K/m in revenue and keep $8K after the team, the software and the ad spend. I'll walk you through the lean model we use so that $30K/m is what you keep, not what you bill. Offer, pricing, fulfilment and where AI replaces headcount. #3.) Why this window won't stay open:

When I first ran paid ads for my agency back in 2021, every still image creative had to either be built by me in Canva or sent to a graphic designer at $20 to $50 a pop. Testing a batch of, say, 22 to 24 creatives could cost you close to $1,500 before you drop a penny on ads. Right now I'm spending $900 a day on my low ticket funnel and some of my best performing creatives are still images that came out of one workflow. A few agency owners we've shown it to have pulled their cheapest cost per leads ever from the same process. The best part is that the ads were created entirely by AI and cost maybe 10 to 20 cents in credits each per creative. The actual tools are simple. Claude writes the image prompt, Higgsfield produces the image. The part that makes it work is what you do before you prompt anything. Most people open an AI tool and type "give me 12 ad concepts for a roofing lead gen offer" and let it rip. What comes back is generic because the strategy was generic. The image is only ever as good as the thinking you feed it. So instead I steal formats that are already proven. I go into the ads library of the biggest B2B advertisers I can find, sort by impressions, and look for still image formats they keep running. If a format shows up over and over near the top, it's working. From doing this for a client last week across four niches (roofing, tree services, siding, tint and PPF) I landed on four formats: A phone mockup where the notifications on the screen are the client's dream outcome. For a roofer that's a $40,000 deposit hitting the bank and a text saying "new roof restoration quote." A fake news article layout with the client avatar in their work environment and a headline that matches the hooks from the video scripts. A whiteboard sketch comparing the old way against the new way, with a little diorama of a finished job sitting in front of it. Bold text on a red background. Stupidly simple and it's one of Cole Gordon's top performers. Four formats, four niches, sixteen ads. Each format is deliberately nothing like the others, and that matters. If your first batch is four colour variations of the same layout, you're not testing anything.