Your experience deserves a better name… A while back, I changed one word on my website menu: BLOG became RESOURCES. That’s it. One word. But something big shifted. Not just visually, not just strategically. Something shifted in how I related to my own work. Because my inner critic had been quietly calling my writing self-indulgent for years. Just Amy processing things on the internet. Nothing to see here. 🙈 Renaming it asked me a different question. Not *what am I feeling?* but *how can this be of service?* It gave me a new angle for crafting and sharing my experiences. Through the lens of genuine usefulness rather than whatever that voice in my head had decided it was. And here’s what happened… The RESOURCES section is now the most visited part of my entire website. Those articles act as standalone lead magnets. They’re the main driver of my newsletter sign-ups. People find them, read them, and decide if they want more. Same writing. Same ideas. Just held differently. TRY IT FOR YOURSELF: Here’s a place to start. Look at what you’ve already written, or already know, or list some ideas you have - (or use any of these…), and ask: what is this actually doing? 1. “Some thoughts on embalming” → A plain-language guide to what embalming is, what it isn’t, and what families can ask 2. “Why I stopped using the word closure” → A reflective piece on grief language and what we say instead 3. “That funeral that changed everything for me” → A case study in what meaningful ceremony actually looks like 4. “What I wish families knew before they called a funeral home” → A practical rights-and-choices guide for people at the beginning of the process 5. “How I plan a ceremony when I’ve never met the person” → A behind-the-scenes look at ceremony design methodology 6. “On sitting with a body at home” → An introduction to home vigil and what families need to know 7. “The questions nobody asks at the arrangement meeting” → A question bank for families navigating funeral decisions

🐦‍⬛ VISIBLE FRIDAY #3 IS HERE 🐦‍⬛ Team huddle time, gorgeous ones. Grab a cuppa and come hang with me for 13 minutes. This week I've recorded our Visible Friday video via YouTube so auto-captions are available for anyone who needs them. :) Inside this week's family meeting: 🐦‍⬛ A few questions answered (you've been asking good ones) 🐦‍⬛ A very special limited-time offer - just for the legends who've been here from the start. It closes end of May so now's the time to tell a mate. 🐦‍⬛ This week's Visibility Prompt - all about idea generation and what to do when you've completely run out of steam. (We've all been there. I've got you.) Go hit play. See you in the comments. x

I'm so glad that you talked about ethics. I've strong views on this! I don't feel that vulnerable people are in a position to give consent for use of their images or stories on social media. I don't think they should be put on the spot by asking consent. They might like us and not want to say no. They might just be so tired and beat that they don't have it in them to say no. I think a few FDs are asking for consent but I don't think they should be doing that. They should just not use the content. I sometimes witness some amazing things in my work and there are photos. Same for all of us. But when I have a desire to share it I think 'who is it serving?' and if the answer is me,.well there you go, don't share it. What we do is we take photos for families and give them the photos and tell them that they're for them and we won't be using them. If they're not a distressed family and I see them sharing them on socials or in a Google review I'll wait a while and then ask. Or sometimes I'll ask after a year or two. You are a very good example of a fantastic social media presence without needing to share photos of families and funerals.