Guinness World Records made it official. His secret was not a CRM. Not a script. Not a follow-up sequence. He mailed every single customer a handwritten card once a month. 12 cards a year. One for every holiday. Halloween. Valentine's Day. Thanksgiving. Each one had the same message printed inside: "I like you." That's it. No dealership logo. Just his name. He kept it off-brand on purpose so it felt personal, not promotional. At scale, he was sending out over 13,000 cards per month. He hired two assistants just to help manage it. Joe Girard says it's reason he outsold every other car salesman on the planet for over a decade. The principle holds today. AI can draft the message. Automation can handle the timing. But the reason it works has nothing to do with the tech. People buy from people who make them feel remembered. That is still the job. The tools just make it easier to do it consistently. What part of your follow-up actually makes clients feel like you remembered them, not just reminded them? Source: https://medium.com/better-marketing/how-the-greatest-salesman-of-all-time-sold-13-001-cars-in-his-career-d60f15b17ff

Go try this right now. Open ChatGPT and ask it to recommend someone in your industry, in your city. If you're not there, that's the work. Search isn't just Google anymore. People are asking AI, and AI is pulling from your blogs, your Google Business Profile, your content. If that stuff doesn't exist or isn't structured right, you don't exist in that conversation. The window to get ahead of this is still open. But it won't be for long. Mo and I talk through what AEO, GEO, and SEO actually mean in plain language, how to use Claude CoWork to produce the content that gets you found, and whether it makes sense to do this yourself or hand it off. Worth watching if you own a business and aren't sure what your AI visibility looks like right now.

Hi Nathan, thank you for the invite and opportunity to be here...always learning. My focus is solutions and how the huziai can help me recreate a more human experience in our digital behind the screen world. Today my focus is about working hard and being kind in real estate. Tomorrow is a journey of learning here. Your interview with Eric Post opened my eyes to what I was feeling about ai. What I was losing and what I could create. Grateful for the opportunity to accidently discover you in my path on youtube. I hope everyone here will take a step forward an contribute their ideas more and scroll less.

Eric (the founder of Huzi) wrote this short book called The Empty Room and there's this part about two hotels that completely reframed how I think about AI. The First Hotel: Everything is automated. Digital check-in. No front desk. Your room key is on your phone. The lights adjust automatically. It's perfectly efficient. You never interact with a single human. You check out the next morning and you don't remember a thing about it. The Second Hotel: The guy at the front desk remembers your name. He asks how your flight was. He tells you about the bakery around the corner. The room isn't perfect but there's a handwritten note welcoming you. When you check out, you remember the conversation. You remember feeling seen. Here's the question Eric asks: Which hotel are you building? Because most of us are racing toward efficiency. We're automating everything. Optimizing for speed. Removing friction. And in the process, we're accidentally removing the thing that made people choose us in the first place. Why I'm telling you about this: This book is only 10 pages. You can read it in like 10 minutes. But it's one of those things that sticks with you. The kind of read that makes you rethink how you're using AI in your business. It's not a "how-to" guide. It's not a list of prompts or workflows. It's more like... a gut check. Are you using AI to become more human? Or are you accidentally optimizing yourself into irrelevance? I'm not going to spoil the whole thing. There's a line in there that honestly made me stop and reread it three times. And a framework that completely shifted how I think about automation vs. personalization. But you should just read it yourself. If you're curious it's free. Eric put it up here: ericpost.ai 10 pages, 10 minutes, and well worth it.

https://www.nbcmiami.com/news/local/innovation-on-6/man-uses-chatgpt-to-sell-his-cooper-city-home-it-exceeded-our-expectations/3778919/ This is a home, possibly the biggest purchase a human makes in their entire lifetime. ...and this guy did with the help of ChatGPT. Let's not down play the risk involved and the actual success he had. Not to mention saving 3%+ (agent fees and ROI on remodel) on a 6-figure deal, multiple offers, increased listing price. Heck it probably gave more valuable information than 50% of real estate agents could. Now think about this. He used a lawyer. It's important to note, he didn't want AI interpreting the law incorrectly. It's also the only fee he paid another human (besides maybe remodel work). My point is, it's easy. So easy this individual, who does not work in AI, did it. Real Estate Agents are going to have to get creative. That 3% commission won't come from just facilitating a deal, it will come from the convenience they provide. They'll need expert level knowledge, just like the lawyer, so they don't get passed up. I'd like members to share creative approaches that shows their worth to their clients. What would you do for the listing presentation, what can you bring to the table so you're not second to an AI chat?