Hey everyone—curious how you stay consistently busy during the summer? I just brought on two team members but may need to cut hours if things don’t pick up. We’re using a marketing company, but it’s not really delivering results. Would love to hear what’s working for you—events, promos, referral ideas, anything! 🙏

Do you forecast with some assumptions your future revenue, your future operating expenses, and budget time, income and investments that can vary the future revenue? This is how you can confidently take calculated risks. Here’s my forecast for year revenue of full year 2025, if I have growth in the future 3 quarters that is the same as Q1 (current quarter). If this was your data, what would you do? Guess what I’m doing? INVESTING more !

We do! And I do this weekly, monthly, quarterly, and Year over Year. Here's the landscape of the typical Non-invasive provider compared to ours in launch year of 2023 & our 2nd year (2024). https://www.cryocontouringstudio.com/coach

So are you? Can you say, you truly understand your brand experience as a client? Do you have proof? Have you created this into a testimonial story? No, I’m not saying to create a fictional story. I’m saying you should be able to verbalize your problem, your pain, your transformation and show it with proof (ie your own photos). It’s by far, the simplest, most obvious way to promote your results. But do people? Yea, they say I will. They try a demo. They might do one. But they rarely do the entire protocol like they’d recommend. You make the brand difference. Positive and negative. Go out and be the positive difference with proof, and your personal journey. Here’s a recorded coaching session on preparing NOW for your new product/service launch. Build a strong foundation NOW.

It’s the opposite what feels socially acceptable. Most of my coaching clients want to convince their difficult clients that it’s “working” or “it will work”. Or they are struggling clients who want a refund and they enforce a “no refund policy”. I refund them. I tell them it won’t work for them. I tell them there’s probably a different business experience better suited for their needs. I don’t convince them to think I’m worthy. I show them I’m worthy. But showing them the easy way to exit this relationship. You see, when you do this, I protect my brand equity. I protect my google reviews from their access. I protect my staff from feeling inferior. I protect my time and instead of wondering if they are convinced and worrying they will create angst for us… I thank them for giving it a try and allow them to find a solution fit for their requirements. They eventually leave and also make a lot of collateral damage of the way out. Or, in many cases, they see that my actions speak louder than my words. And they immediately value our brand. They take responsibility of their mis actions and ask to continue. Sometimes it leaves us temporarily in debt. But it never leaves us in regret. I have a couple of “labels” that allow my staff to know how they can assign priority (or deprioritize or ghost) people. One is called “Dead to me”, “Simmer”. One is giving my staff permission to ghost contacts and the other label allows them to let it sit for as long as they want.