Hi everyone! For the longest time, I was scared to share what I was offering. I thought if people wanted it, they’d just somehow... find it? Or maybe I was just too afraid of looking like I was “selling.” But now that I’m on the other side of that - I get it. How would anyone know if I don’t tell them? We’re all swimming in so much online noise, and if I genuinely believe in what I’ve built (and I do!), I have to give people the chance to see it, ask questions, and say yes. Or no...and that's okay too! You'd think after 20+ years of being an actor in film & tv I'd be used to rejection...it all still hits the same if we let it. 🫢 So, after 9 months of growing and tbh kinda hiding, I finally launched my premium offer inside my free Skool community, and it feels really aligned: - I shared it inside my Classroom - I made a short video for it in the community and my About Page - Also loving this new usage of the Skool calendar - I added a recurring event that shows up in the top bar of the community every day and links to book a call with me so I can share my offer It’s so wild how long I hesitated to do something that now feels so obvious and so good. I guess that's the process of testing and growing! I’m also really leaning into leveraging so many of the features inside Skool to help support getting my offer out there. I'm currently testing out using the Public Mode and sharing community posts to people outside of Skool. I'm curious to know how you guys have setup your communities to help get your offers out there...I'm always for learning new ways to do it. Are you using the public feed? Free resources? Is there something that’s helped you get more eyes on your offer? Would love to learn about your behind the scenes methods! Happy to share more of mine also! Happy Building + Growing! ~ Elfina 💖

Hi everyone, Feels like a small Win but lots of 😵‍💫. After 8 months of building and overcomplicating the heck out of my setup… I stripped it back to what actually feels clear and aligned (for now). ✅ Simplified my classroom ✅ Moved the community back to free ✅ Locked in my lead gen flow (finally) ✅ Even created a free mini-course to share what’s working Posting this here in case anyone else is in the messy middle and needs permission to reset. Breakdown to follow. ——— It’s been 8 months since I joined Skool to build my online coaching business. Crazy. Some of you have been here just as long (or longer), and it’s been so cool to watch how much has changed—for all of us. I’ve loved seeing what you’ve tested, launched, rebuilt, and refined in your own communities. There’s something really motivating about watching people stay in it, even through the pivots. I was reminded recently of Hormozi’s Rule of 20%—that any big change will likely cost you 20% upfront (in time, money, or momentum). But if it’s aligned? Worth it. So, away I go with a few changes. Here’s where I’m at now, in case it’s helpful: I’ve decided to move my community back to free (yep—started as free > moved to paid > now back to free. More on that below). I also simplified the classroom (again) because—true story—I love building systems and sometimes overcomplicate things just for fun. 😂 But this time, I’m really leaning into simple and accessible. I’ve decided to focus on just one platform for lead gen—Instagram—because it’s easy to automate and feels the most sustainable right now. (Still not touching Facebook. Long story. Still unresolved.) I’ve also got a system now to turn content into longform YouTube videos within the community. (2 birds with 1 stone here so saving me time!) And because I still love backend systems and automation, I added a free course inside the community for anyone else who geeks out on that stuff too. ——— Somewhere along the way, I managed to “Frankenstein” my funnel by trying (and failing) to merge two different coaches’ models. 🤦🏻‍♀️ It so did not work. But I had a great laugh about it.

Hi fellow coaches! Just dropping in with some love—I’ve missed this space. ❤️ The past few weeks have been a humbling journey.A hacker locked me out of my Facebook and Meta Ads accounts… it’s been a full-on reset. 😭 And the timing couldn't have felt heavier—this all happened just after I received my coaching certification in the mail. I felt like I was finally getting the momentum of growing my business. Instead, it felt like the wind was knocked right out of my sails. But I wanted to share the silver lining I’ve been able to find…because if you’ve ever had the wind knocked out of your sails in your coaching journey, you are definitely not alone. Through it all, I kept showing up. Even when I felt devastated, even when I wanted to hide, I showed up for one private client who trusted me to be there.And somehow, in showing up for her, I started rebuilding myself too. While catching up on the Skool communities I'm in, I’ve also been quietly rebuilding from the inside out—refining everything I teach and everything I stand for. I just finished mapping out my full client journey, combining Evelyn Weiss' Evergreen Workshop with my Skool waitlist and a 21-day evergreen structure. I even rebuilt my classroom (I'll share below) and opened my community doors again—offering a 7-day free trial for the next 3 days while I continue to strengthen the path ahead. Today, I’m working on my 90-day nurture and offer email sequence—laying bricks for a future that’s even more aligned and resilient. This season has taught me something I hope you’ll hold close if you need it: Coaching isn’t about having it all together. It's about staying in the game when everything tells you to quit. It's about serving from the real places, not the perfect ones. If you're rebuilding something right now, or finding your footing after a hard season, please know this: You’re not starting over. You're starting stronger. Sending love to anyone who needs it on their journey right now. Elfina 💖

Congratulations @Chelsea Boateng @Monica Cameron @Nertila Kika @Stacy Crandon @Sharon Wood

Hardly anyone talks about this… But… Running a successful coaching business can be extremely… boring! On social media coaches like to talk about the flashy wins... The client breakthroughs. The income milestones. But the reality is? Sometimes running a coaching business SHOULD be boring. When your ads are working... Your leads are coming through... You're building your email list... There's not much "newness" going on. And that's completely okay. In fact... It's in those "boring" moments where the real mastery happens. When you're doing the same client calls… Giving the same presentations… Having similar conversations... That's when you start uncovering the deepest distinctions. I was consulting with a company last week... And their whole team looked dead inside lol. Their souls had left. No one was even listening anymore. Why? Because they'd heard clients say the same problems hundreds... maybe thousands of times. But that wasn't their real problem. Their real problem was they stopped seeing the opportunity in the mundane. They forgot that repetition… That showing up daily... That doing the "boring" work... …is where breakthroughs are born. Sure, it's not as exciting as chasing the next shiny object. But the coaches who embrace the mundane are the ones who end up mastering their craft. Because success isn't built on constant excitement. It's built on showing up. Day after day. Even when it feels routine. So here's my question for you... Are you chasing excitement... …or are you willing to embrace the "boring" path to mastery?